Zero-Fee On-Chain Stock Trading: Bitget's BGB Airdrop as a Strategic Catalyst for Retail Investor Engagement in the RWA Sector

The rise of zero-fee on-chain stock trading has emerged as a transformative force in retail investor engagement, democratizing access to markets while incentivizing participation through tokenized rewards. At the forefront of this movement is Bitget, whose BGB token airdrop competitions and Onchain Challenges are reshaping liquidity dynamics in the Real-World Assets (RWA) sector. By aligning user incentives with platform growth, Bitget is not only driving mass adoption but also fostering institutional-grade liquidity in a rapidly evolving market.

BGB Airdrops: Fueling User Growth and Token Utility

Bitget's BGB token has become a linchpin of its ecosystem, with strategic airdrops and token burns driving both utility and scarcity. In early 2025, BGB surged by 860%, reaching over $5, driven by fee discounts, staking benefits, and initiatives like the Onchain Challenge (Phase 25), which distributed 120,000 BGB to users completing Onchain buy orders of 100 USDT or more. This gamified approach not only incentivized trading activity but also amplified token circulation, directly contributing to Bitget's user base expanding from 20 million in January 2024 to 100 million by December 2024.

The platform's tokenomics further reinforce BGB's value proposition. Bitget's 2024 token burn of 800 million BGB (40% of total supply) and subsequent quarterly burns in 2025 have created a deflationary tailwind, while its integration with Morph Chain in November 2025 solidified BGB as the network's native gas and governance token. These moves have enhanced BGB's utility, making it a critical asset for users navigating Bitget's expanding ecosystem.

Onchain Challenges: Zero-Fee Incentives and Liquidity Amplification

Bitget's Onchain Challenges exemplify how zero-fee trading can catalyze retail participation. In Phase 25, users earned BGB by completing Onchain buy orders, with Activity 1 distributing 60,000 BGB based on credit accumulation and Activity 2 rewarding top traders by volume. While direct zero-fee trading incentives for the Onchain Challenge itself were not explicitly detailed in the data, Bitget's broader zero-fee promotion for tokenized stock trading-extended until January 16, 2026-waived transaction and gas fees, significantly lowering barriers to entry for retail investors.

This strategy aligns with broader trends in the RWA sector, where tokenized assets like private credit, government bonds, and real estate are gaining traction. As of mid-2025, the non-stablecoin segment of tokenized RWA reached $24 billion, a 380% increase since 2022, driven by institutional adoption from firms like BlackRock and JPMorgan. Bitget's zero-fee model not only attracts retail users but also positions the platform as a bridge between traditional finance and DeFi, enabling seamless access to tokenized assets.

Institutional Momentum and RWA Liquidity

The RWA sector's liquidity growth is further bolstered by institutional-grade blockchain infrastructure. Projects like Rayls (RLS) are pioneering hybrid architectures that combine traditional finance's privacy with DeFi's open innovation, enabling institutions to tokenize assets and tap into public liquidity pools. Similarly, Bitget's integration with Morph Chain and its role in tokenized stock trading underscore its potential to drive RWA liquidity.

While specific liquidity metrics for Bitget's RWA initiatives remain undisclosed, the broader market context is telling. Hyperliquid, a competitor in decentralized trading, captured 73% of October 2025's decentralized perpetual trading volume, with $12.9 billion in daily trading and $9.76 billion in open interest. This underscores the scalability of on-chain platforms and the growing appetite for liquidity in tokenized assets. Bitget's BGB airdrops and zero-fee promotions are likely amplifying this trend by incentivizing retail participation, which in turn attracts institutional capital.

Conclusion: A Symbiotic Future for Retail and Institutional Markets

Bitget's BGB airdrop competitions and Onchain Challenges are more than marketing tactics-they are strategic levers for driving liquidity and user acquisition in the RWA sector. By combining zero-fee trading incentives with token utility and institutional-grade infrastructure, Bitget is creating a symbiotic ecosystem where retail investors and institutions coexist. As RWA adoption accelerates, platforms like Bitget will play a pivotal role in bridging the gap between traditional and decentralized finance, ensuring liquidity and accessibility for all participants.