FDA Approves Juul E-Cigarettes for Continued Sale

Thursday, Jul 17, 2025 12:00 pm ET1min read

The FDA has allowed Juul to keep its e-cigarettes on the market, despite concerns over vaping-related health issues. Juul's products will remain on the market while the company addresses safety and effectiveness concerns. The decision comes as the FDA continues to evaluate the safety and efficacy of e-cigarettes.

The U.S. Food and Drug Administration (FDA) has authorized the sale of Juul's e-cigarette device and refill cartridges in tobacco and menthol flavors, reversing a 2022 ban [1]. The decision follows industry expectations that the Trump administration would ease regulatory hurdles for new vaping products [1]. Juul's products will remain on the market while the company addresses safety and effectiveness concerns, as the FDA continues to evaluate the safety and efficacy of e-cigarettes.

The approval comes five years after Juul first submitted its products for federal evaluation. Tobacco shares experienced mixed reactions on Thursday, with Altria Group (NYSE:MO) edging up by 0.1%, Philip Morris International (NYSE:PM) narrowing its losses to 0.5%, and British American Tobacco (NYSE:BTI) reducing its decline to 0.3% [2]. This marks a pivotal shift for Juul, which faced rejections of its products and a 2022 ban that nearly pushed the leading vaping company into bankruptcy.

The FDA's decision to allow Juul's e-cigarettes to remain on the market is significant for the tobacco industry and investors. It reflects the FDA's ongoing evaluation of the safety and efficacy of e-cigarettes, despite concerns over vaping-related health issues. The approval also signals a potential shift in regulatory attitudes towards new vaping products.

References:
[1] https://www.aol.com/news/us-fda-approves-juuls-e-143740307.html
[2] https://ih.advfn.com/market-news/article/12961/tobacco-stocks-hold-steady-following-fda-approval-of-juul-e-cigarettes

FDA Approves Juul E-Cigarettes for Continued Sale

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