FCA US Reports Fourth-quarter and Full-year 2024 Sales Results

FCA US LLC, a subsidiary of Stellantis, has reported its fourth-quarter and full-year 2024 sales results, highlighting the company's performance in the U.S. market. The company's total U.S. sales for the full year 2024 reached 1.47 million units, a 15% decrease compared to 2023. However, FCA US maintained its position as the industry leader in plug-in hybrid electric vehicle (PHEV) market share, owning 41% in the 2024 calendar year.

FCA US's total market share increased month over month during the fourth quarter, from 8% in October to 8.5% in November. This growth can be attributed to the aggressive incentive program introduced at the beginning of the quarter, which resulted in the reduction of dealer inventory by over 50,000 units through the end of the quarter, down 11.6%. The cross-brand incentives also helped to deliver consecutive month total share growth in Q4.

The company's Q4 retail sales in the full calendar year increased 1% year over year, further indicating the positive impact of these new models on FCA US's sales and market share. FCA US's commitment to electric vehicles (EVs) and PHEVs has also helped them maintain a strong position in the industry. The company now has four BEVs in the U.S. marketplace, with plans to introduce the Jeep Recon and the Ramcharger in 2025.

FCA US's shift towards EVs and PHEVs has had a significant impact on their sales performance, particularly in the U.S. market. The company has been actively introducing new EV and PHEV models, which has helped them maintain a strong market share in the plug-in hybrid segment. Despite the discontinuation of popular models like the Charger and Challenger, FCA US's new EV and PHEV models have resonated with consumers, contributing to the company's overall sales and market share in 2024.

In conclusion, FCA US's fourth-quarter and full-year 2024 sales results demonstrate the company's ability to adapt to changing consumer preferences and market trends. The introduction of new BEVs and PHEVs, along with aggressive incentive programs, has helped FCA US maintain its position as the industry leader in PHEV market share and achieve steady sales growth in the U.S. market. As FCA US continues to invest in and expand their EV and PHEV offerings, they are well-positioned to capitalize on the growing demand for sustainable transportation options in the coming years.