Fastenal and RFK Racing: A Decade and a Half of NASCAR Success

As the 2025 NASCAR season approaches, one partnership stands out as a testament to longevity, success, and mutual growth: Fastenal and RFK Racing. Celebrating their 15th year together, this duo has become one of the longest-tenured brand relationships in NASCAR, with a track record of impressive results and a strong bond between the two entities.

Fastenal, a leading provider of industrial supplies, and RFK Racing, a renowned NASCAR team, first joined forces in 2010 with NASCAR Hall of Fame driver Carl Edwards behind the wheel. Today, the partnership continues to flourish with NASCAR Champion Chris Buescher driving the iconic blue Fastenal Ford. Throughout the years, the collaboration has yielded 10 victories, 87 top-10 finishes, and two NASCAR Championships, solidifying their status as one of the most successful partnerships in the sport.

The partnership has not only been successful on the track but has also contributed to the growth and recognition of both brands. Fastenal's iconic blue paint scheme has become synonymous with RFK Racing, with millions of NASCAR fans recognizing and appreciating the brand. This has elevated and strengthened the Fastenal brand among motorsports enthusiasts, as noted by Fastenal's CEO, Dan Florness: "Our partnership with RFK Racing has elevated and strengthened the Fastenal brand with millions of NASCAR fans."

In addition to the blue scheme, Fastenal will expand the presence of its Body Guard® brand on the track in 2025. The orange and black Body Guard® paint scheme will grace all three RFK Racing entries, including team co-owner Brad Keselowski (No. 6) and team newcomer Ryan Preece (No. 60). This expanded presence will further boost the visibility of the Body Guard® brand and strengthen the partnership between Fastenal and RFK Racing.

The partnership has also fostered a strong sense of loyalty and trust among fans, with the longevity of the collaboration fostering a sense of stability and commitment. This has contributed to the diversification of the NASCAR fan base, with 40% of fans identifying as women and 21% belonging to minority groups (NASCAR Marketing Strategy for 2024).

In conclusion, the Fastenal-RFK Racing partnership has been a driving force behind the success of both entities, contributing to their growth, brand recognition, and on-track achievements. As they celebrate their 15th year together, there is no doubt that this partnership will continue to make waves in the NASCAR world, further solidifying their status as one of the most successful and longest-tenured brand relationships in the sport.