FAST TRACK shares surge 14.25% after-hours after rebranding to Fast Track Entertainment, signaling strategic expansion into broader entertainment platforms.

FAST TRACK GROUP surged 14.25% in after-hours trading following its rebranding from Fast Track Events to Fast Track Entertainment, signaling a strategic shift from event management to a broader entertainment platform focused on talent partnerships, brand storytelling, and long-term influence. The company emphasized leveraging its event heritage to expand across Asia-Pacific, with CEO Harris Lim highlighting a transition from “momentary activations” to sustained brand impact. The rebranding aligns with plans to diversify revenue streams and strengthen its position in the entertainment sector, supported by upcoming regulatory filings and corporate updates. This move underscores confidence in the company’s ability to capitalize on the $1.4 trillion Asia-Pacific entertainment market, positioning it as a catalyst for growth. The after-hours rally reflects investor optimism about the rebrand’s potential to unlock new opportunities and scale the business beyond its traditional event management roots.