Fast Track shares surge 10.63% intraday after rebranding to Fast Track Entertainment, signaling expansion into broader entertainment services.

FAST TRACK surged 10.63% intraday following its announcement of rebranding from Fast Track Events to Fast Track Entertainment, signaling a strategic pivot from event management to a broader entertainment platform. The rebranding, effective January 20, 2026, emphasizes expansion into talent partnerships, brand storytelling, and cultural engagement across the Asia Pacific region. The company highlighted a 1,362% year-over-year revenue surge and a strategic partnership with CloudX Entertainment to enhance marketing capabilities in travel, sports, and entertainment sectors. CEO Harris Lim emphasized the shift from "momentary activations" to sustained brand influence, aligning with investor optimism about the company’s growth potential and undervalued valuation. The move reflects confidence in leveraging its event heritage to diversify revenue streams and strengthen market positioning, directly correlating with the intraday price rally.