FAST TRACK shares rise 11.21% intraday as rebrand to Fast Track Entertainment signals expansion into broader entertainment platforms.

FAST TRACK surged 11.21% intraday after announcing its rebranding from Fast Track Events to Fast Track Entertainment, signaling a strategic shift from event management to a broader entertainment platform focused on talent partnerships, brand storytelling, and long-term influence. The company emphasized leveraging its event heritage to expand across Asia-Pacific, with CEO Harris Lim highlighting a transition from “momentary activations” to sustained brand impact. The rebranding aligns with plans to diversify revenue streams and strengthen its position in the entertainment sector, supported by upcoming regulatory filings and corporate updates. This move underscores confidence in capitalizing on the $1.4 trillion Asia-Pacific entertainment market, positioning the company as a catalyst for growth beyond its traditional event management roots.