Farmmi shares surge 13.19% after-hours after launching U.S. AI-driven digital marketing subsidiary Bluesage.

Farmmi surged 13.19% in after-hours trading following the announcement of its new U.S. subsidiary, Bluesage Marketing Inc., marking its entry into the AI-driven digital marketing industry. The move represents a strategic pivot from traditional supply chain services to commercial enablement, aiming to integrate AI and big data for cross-border marketing solutions. By linking frontend customer acquisition with backend logistics, Farmmi seeks to build a vertically integrated ecosystem, enhancing profitability and customer stickiness. CEO Yefang Zhang emphasized the expansion as a step toward "Smart Logistics + Smart Marketing," positioning the company to better serve global clients with end-to-end solutions. The launch underscores Farmmi’s ambition to leverage AI and digital services as a new growth engine, aligning with industry trends toward data-driven commerce.