Farmmi shares surge 11.21% intraday after launching U.S. subsidiary Bluesage in AI-driven digital marketing, shifting from supply chain to commercial enablement.

Farmmi, Inc. surged 11.21% intraday after announcing the launch of its U.S.-based subsidiary, Bluesage Marketing Inc., marking its strategic entry into the AI-driven digital marketing industry. The move signals a shift from traditional supply chain operations to "commercial enablement," leveraging AI and big data to offer cross-border marketing solutions. By integrating frontend customer acquisition with backend logistics, Farmmi aims to create a vertically integrated ecosystem, enhancing customer stickiness and profitability. CEO Yefang Zhang emphasized the initiative as part of a broader "Smart Logistics + Smart Marketing" vision, positioning the company to compete in high-margin digital services while expanding its global reach. The announcement aligns with growing industry trends toward AI-powered commerce and reflects Farmmi's ambition to evolve beyond logistics into a technology-enabled platform.