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Faraday Future Intelligent Electric Inc. (NASDAQ: FFAI) has officially launched its “EAI + Crypto” Dual-Flywheel & Dual-Bridge Ecosystem Strategy, marking a strategic shift into AI mobility and Web3 integration. The strategy aims to combine Embodied AI (EAI) with the growth potential of the cryptocurrency asset economy, positioning the company as a pioneer in the convergence of these two technological frontiers. This initiative, unveiled at an event in Pebble Beach on August 16, 2025, outlines a dual-engine circular growth system, where long-cycle, high-value EAI electric vehicle (EV) ecosystems interact with the short-cycle, high-velocity crypto ecosystem [1].
A central component of the strategy is the C10 Index, a market-cap-weighted basket of the world’s top 10 crypto assets (excluding stablecoins). The index was calculated from midnight Pacific Time on August 16, 2025, with a base value of 1,000, and is now being tracked in real-time on FF.com and the FF App [1]. The C10 Index serves as the foundation for the
C10 Treasury, a new product designed to accumulate and compound the top 10 crypto assets. The treasury adopts an 80% passive and 20% active portfolio allocation model to provide potentially sustainable returns, with staking yields estimated at 3%-5% [2].Faraday Future plans to allocate between $500 million and $1 billion in crypto purchases, with an initial tranche of $30 million expected as early as next week, subject to securing necessary funding. The company has established a wholly owned subsidiary, FFAI Crypto Treasury and Bridging Holdings Inc., to manage the crypto operations. The treasury’s returns aim to fund product innovation, potential stock buybacks, and further asset growth, creating a feedback loop between its EV business and its crypto activities [1]. The company is also exploring the creation of an ETF product based on the C10 Index, which could expand institutional and retail investor participation in the portfolio [2].
California State Treasurer Fiona Ma endorsed the strategy in a video message, highlighting its potential to boost the economy, create high-quality jobs, and attract top-tier investment [1]. Faraday Future’s Dual-Bridge Strategy positions it as one of the first U.S.-listed public companies to directly connect real-world business operations with on-chain assets. The company is planning to launch the EAI Vehicle Chain, which will enable tokenized vehicle sales, crypto-based deposits, and Web3-native user engagement. This initiative is intended to leverage blockchain technology to create a decentralized and transparent mobility economy [3].
The company emphasized the importance of risk isolation and operational independence between its EV and crypto businesses. Digital assets will be held by third-party custodians and fully verifiable on-chain, ensuring transparency and reducing cross-subsidization risks. FF’s strategy is designed to allow strategic synergies between its EV and crypto businesses while maintaining distinct financial and legal structures [1]. This approach aims to enhance FF’s balance sheet and cash flow by generating stable staking yields from its crypto holdings, potentially reducing its reliance on high-cost financing [2].
Faraday Future’s move into the crypto space represents a bold and unconventional strategy for an automotive company. While the company’s flagship EV model, the FF 91, has yet to achieve mass production success, the “EAI + Crypto” strategy reflects an ambitious attempt to position FF as a leader in the Web3 era. The strategy’s long-term viability, however, will depend on the performance of the crypto markets, the effectiveness of its asset allocation model, and the company’s ability to manage the inherent volatility and regulatory challenges of the crypto asset class [4].
Source:
[1]
Launches its “EAI + Crypto” Dual-Flywheel & Dual-Bridge Ecosystem Strategy (https://investors.ff.com/news-releases/news-release-details/faraday-future-launches-its-eai-crypto-dual-flywheel-dual-bridge)[2] Faraday Future Launches its “EAI + Crypto” Dual-Flywheel ... (https://www.coindesk.com/press-release/2025/08/19/faraday-future-launches-its-eai-crypto-dual-flywheel-strategy-unveils-c10-index-and-first-u-s-listed-c10-treasury-product)
[3] Faraday Future debuts “EAI + Crypto” strategy, C10 Index ... (https://cointelegraph.com/press-releases/faraday-future-debuts-eai-crypto-strategy-c10-index-and-first-u-s-c10-treasury)
[4] Faraday Future Launches its “EAI + Crypto” Dual-Flywheel ... (https://www.stocktitan.net/news/FFAI/faraday-future-launches-its-eai-crypto-dual-flywheel-dual-bridge-z5n8trubbzi4.html)

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