Fanatics Betting and Gaming Partners with Boyd Gaming to Launch Missouri Sports Betting Operation.

Monday, Aug 25, 2025 12:10 pm ET1min read

Fanatics Betting and Gaming has partnered with Boyd Gaming in Missouri to launch online sports betting statewide and open retail sportsbooks in Kansas City and St. Louis. Fanatics Sportsbook will operate under Boyd's sports betting license and launch online and retail betting products in December, contingent on regulatory approvals. The partnership includes the Fanatics-branded retail sportsbooks at Ameristar Casino Hotel Kansas City and Ameristar Casino Resort and Spa St. Charles.

Fanatics Betting and Gaming, a subsidiary of Fanatics, has announced a strategic partnership with Boyd Gaming Corporation to launch online sports betting statewide in Missouri and open retail sportsbooks in Kansas City and St. Louis. The agreement, effective immediately, will see Fanatics Sportsbook operate under Boyd's sports betting license and launch its products in December, pending regulatory approvals.

Under the terms of the multi-year agreement, Fanatics Sportsbook will provide mobile sports betting services through Boyd's license in Missouri. The partnership will also see the establishment of Fanatics-branded retail sportsbooks at Ameristar Casino Hotel Kansas City and Ameristar Casino Resort and Spa St. Charles. These locations will cater to sports enthusiasts, offering legal betting markets for a variety of sports including football, basketball, hockey, baseball, tennis, soccer, golf, MMA, and boxing.

Fanatics Sportsbook will offer unique features such as up to 10% FanCash back on every bet, win or lose, and Fair Play™ injury protection. The company plans to launch its online betting platform for iOS and Android devices in December, allowing Missouri residents to download the app and start betting.

Fanatics Betting and Gaming was launched in 2021 and has since become one of the fastest-growing sportsbooks in America, available to 95% of the addressable online sports bettor market in the U.S. The company currently operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Casino is available online in Michigan, New Jersey, Pennsylvania, and West Virginia.

Boyd Gaming Corporation, celebrating its 50th anniversary in 2025, is a leading operator of 28 gaming entertainment properties in 10 states, including Missouri. The company is known for its outstanding entertainment experience and memorable customer service. Boyd Gaming is also the owner and operator of Boyd Interactive, a B2B and B2C online casino gaming business.

The partnership between Fanatics and Boyd Gaming is a significant development in the Missouri sports betting market, as it marks the entry of a major player into the state's regulated sports betting landscape. The launch of Fanatics Sportsbook in Missouri is expected to bring increased competition and innovation to the market.

References:
[1] https://finance.yahoo.com/news/fanatics-betting-gaming-boyd-gaming-160300759.html

Fanatics Betting and Gaming Partners with Boyd Gaming to Launch Missouri Sports Betting Operation.

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