Famous Brands Unveils New TV Commercial Amid Texas Sales Surge and Expansion Plans

Famous Brands LLC, the parent company behind Merica Bourbon, has launched a new TV commercial that will air in Texas markets starting in August. The commercial debut comes after rapid sales growth across the state, prompting plans for expansion into neighboring regions such as Oklahoma, Louisiana, and New Mexico. The new 30-second spot celebrates themes of freedom, craftsmanship, and American pride.

New Era Helium, Inc. (Nasdaq: NEHC), a leading exploration and production platform in the Permian Basin, has announced a significant milestone in its data center expansion strategy. The company's joint venture, Texas Critical Data Centers LLC (TCDC), has closed on the acquisition of 235 acres in Ector County, Texas, near Odessa. This strategic move aims to develop a large artificial intelligence (AI) and high-performance computing (HPC) campus designed to meet the surging demand for AI and GPU infrastructure [1].

The acquisition marks a key milestone for New Era Helium, Inc., aligning its Permian Basin energy assets with the explosive growth in AI and HPC demand. The site is strategically located near key infrastructure, including fiber optic cable, natural gas transmission lines, and CO₂ pipeline infrastructure. TCDC has also signed an exclusive letter of intent (LOI) with Grow Odessa for an additional 203 contiguous acres, expanding the site to 438 acres [1].

To support the buildout, TCDC will apply to form an Industrial District with the City of Odessa, facilitating access to municipal services such as water and wastewater treatment. This will enable TCDC to maintain favorable Ector County zoning regulations rather than adopt City of Odessa zoning, an important advantage for development speed and flexibility [1].

E. Will Gray II, CEO of New Era Helium, Inc., commented, "Closing on this site marks a key milestone in our strategy to align Permian Basin energy assets with the explosive growth in AI and HPC demand. It advances our long-term vision to transform these resources into critical digital infrastructure, creating a high-impact, future-ready platform that will deliver scalable growth and meaningful value for shareholders" [1].

This expansion is part of New Era Helium, Inc.'s broader strategy to capture multi-sector growth across helium, power, and data infrastructure. The company controls over 137,000 acres in Southeast New Mexico, with more than 1.5 Bcf of proved and probable helium reserves sourced alongside natural gas production [1].

References:
[1] https://finance.yahoo.com/news/era-helium-jv-closes-235-110000012.html