Nine families in Kerala's Vilangad village have been relocated to a safer location due to heavy rains in the upland region of Kozhikode district. The group includes 13 men, 12 women, and 11 children who have been moved to a rehabilitation camp at St. George High School. This comes after a landslide hit the area on July 31, 2024, causing damage to several homes. The relocation is expected to help the families avoid potential hazards and ensure their safety during the monsoon season.
Planet Fitness has announced the return of its High School Summer Pass™ program for 2025, inviting teens aged 14 to 19 to work out for free at over 2,700 locations in the U.S. and Canada from June 1 to August 31. This initiative, now in its fifth year, is designed to promote health and wellness among youth, having waived over $300 million in membership fees since its inception in 2019, benefiting millions of teens [1].
The program provides access to various fitness equipment, training, and a supportive community, aiming to help teens establish healthy gym habits. A recent study revealed significant concerns among Canadian parents regarding their teens' mental health, with many recognizing the positive impacts of exercise on happiness and confidence [1].
The initiative is part of Planet Fitness's long-term commitment to youth health and wellness, offering free access to fitness facilities for high school teens across 2,700+ locations. Since 2019, Planet Fitness has invested over $300 million in waived membership dues through this initiative, enhancing its brand reputation as a community-focused fitness provider [1].
However, there are potential challenges to consider. The repetition of significant investment in youth programs could imply a need to address persistent issues around youth health and wellness, suggesting underlying market challenges. The release highlights serious mental health concerns among teens, indicating a potential risk to brand reputation if the programs do not yield effective results. There is a noted knowledge-action gap where only 45% of teens utilize exercise as a coping mechanism, which suggests that despite the initiative, there may be difficulties in engaging this demographic effectively [1].
Teens interested in participating can register at PlanetFitness.ca/SummerPass. The program offers various benefits, including access to equipment, free fitness training, custom workout plans, and the Planet Fitness App.
References:
[1] https://www.nasdaq.com/articles/planet-fitness-reintroduces-high-school-summer-passtm-program-teens-2025
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