Apple Studios' film "F1: Speed Racer" has earned $309 million globally, with $121 million from the US and Canada, and $188 million from other regions. The production cost is estimated between $200 million and $300 million, and the film needs to generate $500 million to $750 million worldwide to break even. The release serves as a promotional platform for Apple's technology and builds anticipation for its streaming service, Apple TV+.
Apple Studios' latest film, "F1: Speed Racer," has achieved a significant milestone in its global release, raking in a substantial $309 million. The film's success, which includes $121 million from the United States and Canada, and $188 million from other regions, underscores the growing appeal of Formula 1 racing and Apple's strategic foray into the film industry [1].
The production cost for "F1: Speed Racer" is estimated between $200 million and $300 million. To achieve profitability, the film needs to generate between $500 million and $750 million worldwide. While the film has already generated a considerable amount of revenue, it is crucial for Apple to maintain its momentum and attract more viewers to its streaming service, Apple TV+ [1].
The success of "F1: Speed Racer" serves as a promotional platform for Apple's technology and builds anticipation for its streaming service. Apple's investment in the film, including a reported $200 million for production and marketing, aligns with its broader strategy to leverage its brand and technology to enhance its film offerings [1].
Following the success of "F1: The Movie," Apple has expressed interest in acquiring the streaming rights to Formula 1 itself. According to The Financial Times, Apple is in active talks to secure the rights to stream Formula 1 in the United States. This move comes amid the growing popularity of Formula 1 racing, which has seen viewership double in recent years, rising from 554,000 to around 1.3 million in 2024 [2].
The potential acquisition of Formula 1 streaming rights would put Apple in direct competition with Disney, which currently holds the exclusive broadcasting rights in the United States. The next U.S. Formula 1 streaming deal could be worth in excess of $121 million a year, reflecting the increased value of the sport due to the success of Apple's film and Netflix's "Drive to Survive" documentary [2].
Apple's entry into live sports streaming in 2022, with the addition of Major League Baseball and Major League Soccer to Apple TV+, positions the company well to capitalize on the growing demand for Formula 1 content. The success of "F1: Speed Racer" in theaters is expected to further boost its availability on Apple TV+, potentially attracting more subscribers to the streaming platform.
References:
[1] https://finance.yahoo.com/news/f1s-293m-10-day-haul-120130272.html
[2] https://www.macrumors.com/2025/07/09/apple-wants-to-buy-f1-streaming-rights/
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