EY Survey Reveals Gen Z Redefines Success: 87% Value Financial Independence, 42% See Wealth as Key Over Well-Being and Flexibility

A landmark EY survey reveals that Generation Z—born from 1997 onward—is redefining success in the modern economy, prioritizing well-being, purpose, and flexibility over traditional metrics like wealth accumulation or lifelong employment. Conducted by EY’s Generational Dynamics team, the study analyzed over 10,000 young adults across 10 countries and five continents, highlighting Gen Z’s “pragmatic generation” label. Unlike earlier generations, 87% of Gen Z respondents consider financial independence important, yet only 42% view wealth as a primary success indicator. Instead, they rank mental and physical health, family relationships, and personal authenticity as critical [1].

The survey underscores Gen Z’s skepticism toward conventional milestones such as homeownership or long-term corporate loyalty. Nearly 59% expect to work for two to five employers over their careers, with 20% anticipating six or more. This shift reflects a strategic approach to navigating economic instability and seeking diverse experiences rather than rebellion. EY’s Joe Depa, Global Chief Innovation Officer, notes that Gen Z’s decisions are rooted in “reasoned skepticism” and global perspectives, challenging outdated assumptions about young adults “postponing adulthood” [1].

Employers face a dual challenge: adapting to Gen Z’s demand for flexibility and purpose while navigating their low tolerance for stagnation. Over 57% of Gen Z respondents would leave a job for better professional development, and 84% prioritize “being true to oneself.” The generation expects workplaces to align with values such as well-being, sustainability, and social justice, with 70% demanding transparency in employer values and pay practices. Hybrid and remote work models, fluid schedules, and opportunities for mentorship are no longer perks but expectations [1].

The survey also highlights Gen Z’s skepticism toward traditional brand or employer loyalty. Nearly half report “zero loyalty” to brands, and 60% feel no loyalty to their current employer. This dynamic necessitates empathetic leadership and two-way communication, as Glassdoor’s 2025 Worklife Trends report corroborates, identifying emotional intelligence as a new standard for effective management [1].

For businesses, the findings present both a warning and an opportunity. Gen Z’s adaptability and mission-driven mindset can drive innovation, but their disengagement risks if workplaces fail to address their core priorities. Companies that prioritize authentic leadership, transparent communication, and well-being support are more likely to retain this generation. As Depa emphasizes, “This generation is redefining success along the way,” and organizations must evolve to meet them where they are [1].

The EY study serves as a call to action for employers to rethink hiring, communication, and value structures. Gen Z’s pragmatic approach—focused on flexibility, purpose, and authenticity—marks a pivotal shift in workplace dynamics, reshaping what it means to succeed in the 21st century.

Sources: [1] [title] [url] https://fortune.com/2025/07/27/gen-z-pragmatic-generation-redefining-success-ey-survey/