Expedia's Trading Volume Surges to $375 Million, Ranks 219th Despite Stock Price Decline

On March 27, 2025, Expedia's trading volume reached $375 million, marking a 36.45% increase from the previous day. This surge placed Expedia at the 219th position in the day's stock market rankings. However, the stock price of Expedia (EXPE) has been on a downward trend, falling 2.51% and marking its third consecutive day of decline, with a total decrease of 5.17% over the past three days.

Expedia's Travel Agent Affiliate Program (TAAP) has introduced a new service feature that allows travel advisors to add a service fee to accommodation bookings. This enhancement is designed to boost earnings without the need for additional transactions. The feature, which was highly requested by advisors, aims to support them in expanding their businesses and increasing their revenue. The agency service fee can be added at the advisor's discretion, up to 30% of the booking, for both lodging-only and package deals. This new feature is expected to integrate seamlessly into the booking process, enabling agency managers to track service charges through their monthly TAAP statements.

This new feature is part of Expedia's broader strategy to support travel advisors, who are increasingly sought after for their expertise. By providing tools that enhance their earning potential, Expedia aims to strengthen its partnership with these advisors and continue to empower them in the travel industry.