Expedia Price Target Boosted to $185 at Morgan Stanley

Morgan Stanley analyst Brian Nowak has raised the firm's price target on Expedia (EXPE) to $185 from $180, while maintaining an Equal Weight rating on the shares. This revision reflects the analyst's bullish outlook on the travel industry and Expedia's potential to capitalize on growing demand and technological advancements.



Nowak cited several factors driving his optimism, including the adoption of GPU-enabled and generative AI (GenAI) tools, which he believes will drive fundamental upside and outperformance among North American Internet companies. Additionally, he highlighted Amazon (AMZN) as the firm's new "Top Pick," citing the e-commerce giant's GPU-related investments that are expected to widen its retail advantage and drive profitability.



Nowak also noted Meta's (META) potential as a "GenAI compounder," with multiple call options that could come into view due to its generative AI capabilities. While not directly related to Expedia, this positive outlook on technology-driven growth in the sector supports the analyst's bullish stance on the travel industry.

Expedia's diverse portfolio of travel brands and services, including Brand Expedia, Hotels.com, Vrbo, and Orbitz, positions it well to capitalize on the growing demand for travel and the increasing adoption of technology in the sector. The company's strong financial performance and positive analyst ratings further support the case for investing in Expedia.



In conclusion, Morgan Stanley's price target revision for Expedia reflects the analyst's bullish outlook on the travel industry and the company's potential to capitalize on growing demand and technological advancements. With a new price target of $185, Expedia's stock has the potential to appreciate by 3.33% from its current price. As the travel industry continues to grow and evolve, investors should closely monitor Expedia's progress and consider the company as a potential investment opportunity.