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"Beyond Expedia and Booking: Uncovering the Hidden Giants in the OTA Market"
ByAinvest
Friday, Jan 16, 2026 5:20 am ET1min read
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Expedia and Booking.com are not a duopoly, as Trip.com is significantly larger and often overlooked. Market cap is not a practical measure for OTAs, as organic traffic is more accurate. Japan, India, and other regions have massive domestic players, while Latin America, Southeast Asia, and Central Europe have OTAs that are enormous in their regions but less relevant elsewhere. The 10 Minutes News team has made a dataset available, and the hotel industry can benefit from a more targeted approach to distribution rather than just adding more channels.
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