【Tesla】
has started offering leases for certified pre-owned Model 3 and Model Y vehicles, mainly in California and Texas, with $0 down payment. This initiative aims to boost vehicle sales before the end of the quarter due to the end of the tax credit, although an "Acquisition Fee" of $695 applies. Tesla’s global sales have decreased by 13% this year, with brand perception affected by CEO Elon Musk's political involvement. In the UK, Tesla's sales have dropped by 60% year-over-year. Musk has faced public opposition for Tesla's energy supply plans in the UK, primarily due to his controversial public image. Tesla launched Model YL, a six-seat variant of the Model Y, in China, though there are no immediate plans to introduce it in the US. This decision reflects Musk's belief in autonomy negating the need for additional models, despite criticism of his autonomy projections. Despite launching new variants like the Model YL in China, Tesla's pricing strategy may not significantly increase sales due to affordability issues with higher trim models.
【BYD】
BYD launched the Atto 2, a compact electric SUV, in the UK, with prices starting from £30,850. The Atto 2, available in Boost and Comfort trims, offers up to 261 miles of range and features like a 12.8" touchscreen and AI voice control. The Atto 2's launch in Europe follows its introduction in China and Hong Kong, where it undercuts Tesla’s cheapest model by 30%. BYD is planning to introduce vehicles powered by solid-state batteries by 2027, reflecting its commitment to innovative battery technology.
【Others】
Kia began production of the EV4, its first European-made EV, in Slovakia, marking its push for electric mobility in Europe. The EV4 hatchback offers up to 391 miles of range and features like V2L and V2G technology. Kia plans to expand its EV lineup with models like the EV5 and EV2 by 2026.
Volkswagen plans to produce the ID.1, an affordable EV starting at 20,000 euros, in Portugal by 2027. This entry-level model is part of VW’s strategy to make EVs more accessible.
Xiaomi announced plans to sell its EVs, including the SU7 sedan and YU7 SUV, in Europe by 2027, highlighting the company's rapid growth and success in the Chinese market.
Nissan is developing all-solid-state EV batteries in partnership with LiCAP Technologies, aiming for mass production by 2028. This collaboration is part of Nissan's effort to advance battery technology for longer range and faster charging.
Hyroad Energy acquired Nikola Motor's hydrogen assets, including 113 hydrogen-powered semis, to expand its hydrogen trucking solutions. Hyroad plans to deploy these assets primarily in California.
The village council of Key Biscayne voted to maintain an e-bike ban, citing safety concerns. This controversial decision highlights tensions over e-mobility in small communities.
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