EV Daily | Tesla Faces Sales Decline; BYD Surges in Germany as Cybertruck Reservations Drop
Market BriefTuesday, May 13, 2025 8:01 am ET
1min read【Tesla】
Tesla's sales and exports in China declined in April, despite increased production of the new Model Y, leading to a poor Q1 performance. Sales dropped to 28,731, an 8.6% decrease year-on-year, while exports fell to 29,728, down 3.3% year-over-year. The Model Y production changeover was blamed, but competition and brand damage are affecting sales. Meanwhile, the Cybertruck, with its higher-than-promised pricing, has seen a large number of reservation holders cancel, resulting in less than 50,000 units sold. Tesla's best monthly performance came in May, with over 45,000 EVs sold, primarily Model Y. The average transaction price rose to $56,120. Additionally, the NHTSA is demanding data from Tesla's 'Full Self-Driving' program amidst safety concerns regarding its upcoming robotaxi service in Austin, Texas.
【BYD】
BYD's overseas sales continue to surge, surpassing Tesla in Germany. The e7, a new low-cost electric sedan about the size of the Tesla Model 3, has arrived at dealerships in China, targeted at younger buyers and taxi services. While specs and pricing are not officially revealed, estimates suggest a starting price under $10,000. BYD is also planning to launch its first mini EV in Japan, posing a significant threat to Japanese automakers.
【Others】
Ford's "From America, For America" campaign offers employee pricing on most models, boosting sales despite potential tariff impacts. The campaign is extended until July 4, as Ford braces for up to $2.5 billion in costs due to tariffs. The Mustang Mach-E and other models will see price increases.
E-Dolphin launches the S300, a 160-horsepower electric watercraft with DC fast charging, available for pre-order in Europe.
A European cybersecurity team demonstrated vulnerabilities in the 2020 Nissan LEAF, allowing remote control and privacy breaches.
AESC and Nissan are building a major EV battery factory in Sunderland, UK, to significantly boost production.
Ford faces strikes in Germany as it plans job cuts amid losses and market disruption.
Startup Slate Auto's "Blank Slate" EV pickup garners 100,000 reservations, demonstrating demand for affordable EVs.
Kia's EV3, a top seller in Europe and Korea, is expected to debut in North America soon.
The 2025 Audi Q6 e-tron earns the highest safety rating from IIHS.
Honda's 2025 Prologue offers enhanced features and affordability with tax incentives.
Nissan cancels plans for a new battery plant in Japan and announces job cuts, facing weak sales in key markets.
Tesla's sales and exports in China declined in April, despite increased production of the new Model Y, leading to a poor Q1 performance. Sales dropped to 28,731, an 8.6% decrease year-on-year, while exports fell to 29,728, down 3.3% year-over-year. The Model Y production changeover was blamed, but competition and brand damage are affecting sales. Meanwhile, the Cybertruck, with its higher-than-promised pricing, has seen a large number of reservation holders cancel, resulting in less than 50,000 units sold. Tesla's best monthly performance came in May, with over 45,000 EVs sold, primarily Model Y. The average transaction price rose to $56,120. Additionally, the NHTSA is demanding data from Tesla's 'Full Self-Driving' program amidst safety concerns regarding its upcoming robotaxi service in Austin, Texas.
【BYD】
BYD's overseas sales continue to surge, surpassing Tesla in Germany. The e7, a new low-cost electric sedan about the size of the Tesla Model 3, has arrived at dealerships in China, targeted at younger buyers and taxi services. While specs and pricing are not officially revealed, estimates suggest a starting price under $10,000. BYD is also planning to launch its first mini EV in Japan, posing a significant threat to Japanese automakers.
【Others】
Ford's "From America, For America" campaign offers employee pricing on most models, boosting sales despite potential tariff impacts. The campaign is extended until July 4, as Ford braces for up to $2.5 billion in costs due to tariffs. The Mustang Mach-E and other models will see price increases.
E-Dolphin launches the S300, a 160-horsepower electric watercraft with DC fast charging, available for pre-order in Europe.
A European cybersecurity team demonstrated vulnerabilities in the 2020 Nissan LEAF, allowing remote control and privacy breaches.
AESC and Nissan are building a major EV battery factory in Sunderland, UK, to significantly boost production.
Ford faces strikes in Germany as it plans job cuts amid losses and market disruption.
Startup Slate Auto's "Blank Slate" EV pickup garners 100,000 reservations, demonstrating demand for affordable EVs.
Kia's EV3, a top seller in Europe and Korea, is expected to debut in North America soon.
The 2025 Audi Q6 e-tron earns the highest safety rating from IIHS.
Honda's 2025 Prologue offers enhanced features and affordability with tax incentives.
Nissan cancels plans for a new battery plant in Japan and announces job cuts, facing weak sales in key markets.
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