EV Daily | Tesla's New Cybertruck RWD Debuts Amid Market Struggles and Social Media Marketing Shift

【Tesla】

Tesla has unveiled a new version of its Cybertruck RWD with a longer range but less suspension and fewer features, priced at $70,000 in the US and Mexico. This new model is positioned as a replacement for the previously announced cheaper version. Tesla's current market challenges include declining demand, management departures, and brand damage, partly due to CEO Elon Musk's controversial actions. Tesla's Model Y inventory is struggling with demand, prompting the company to launch a cheaper variant in the US and Canada. To combat its brand crisis, Tesla has turned to 'edgy' social media marketing, a strategy that has seen limited success.

【BYD】

XCMG has introduced an advanced battery swap technology for its electric equipment, utilizing BYD battery packs, which allows for quick recharging and shared fleet capabilities.

【Others】

Lucid Motors has acquired Nikola's assets following its bankruptcy, expanding its manufacturing capabilities in Arizona. Lucid plans to enhance its production line, focusing on its upcoming midsize platform vehicles, while offering employment to over 300 former Nikola employees. Hyundai revealed a refreshed IONIQ 6 with improved design elements, including a sportier spoiler and upgraded interior features. This redesign aims to revive interest in the electric vehicle despite its initial underperformance. The Dodge Charger Daytona EV now includes a $6,500 rebate, reducing its effective cost as part of Stellantis' promotional offers, which also include special financing rates and leasing incentives. Kia showcased the EV2, designed with an open and flexible interior, expected to launch with a range of 300 miles and priced around 30,000 euros. The EV2 is set to debut in Europe and other global markets next year. Mazda unveiled the EZ-60 electric SUV, featuring a 295-mile range and quick charging capabilities. The SUV, part of Mazda's new energy strategy, is designed for improved aerodynamics and will come with advanced interior features. Pebble has commenced production of its Flow travel trailer, equipped with dual-motor propulsion, enhancing its range and efficiency. The trailer is set to redefine RV experiences with innovative features like automated hitching and off-grid capabilities. Foxconn plans to bring its BEVs to the US, with the Model C and Model D expected to hit the market by 2025 and 2027. These models are initially produced in Taiwan but will eventually be manufactured in the US, highlighting Foxconn's global EV ambitions. Cadillac is transitioning from the XT6 to the new Vistiq electric SUV, a luxury three-row vehicle set to enhance Cadillac’s EV lineup with a 305-mile range and advanced interior technology. Volvo's electric wheel loader at Molly Pitcher Dairy showcases sustainable agriculture practices, using biogas to power the farm and charge its equipment, demonstrating the potential for circular energy cycles in farming. ChargePoint unveiled its next-gen EV charger architecture with bidirectional V2X capabilities, promising faster charging rates and smart energy management for homes and businesses. The new chargers will support a variety of EVs and integrate with broader energy systems.