EV Daily | Tesla, BYD, Ford & Hyundai Shift Dynamics in EV Market Amid Price Drops and Launches

【Tesla】

Tesla's used car prices have decreased significantly, falling below the average used car market price. This decline is attributed to many Tesla owners selling their vehicles and opting for new brands, increasing supply and pressuring prices. Tesla remains a premium brand, but its reputational hit is clear. The Model Y continues to contribute to the price decline. Additionally, Tesla's sales in Germany and the UK have seen significant drops, while competitor BYD gained market share. The Cybertruck has started to recover in recent months, along with the Model 3. Tesla's board has awarded Elon Musk $26 billion worth of shares amid lawsuits over Autopilot crash data. The US military is purchasing Cybertrucks for missile target practice, while Tesla's Dojo supercomputer faces challenges as executives leave.

【BYD】

BYD has launched its affordable electric SUV, the Atto 2, in Hong Kong, priced significantly lower than Tesla's models. The Atto 2 aims to attract younger drivers with features like voice control, smartphone integration, and driver-assist functions. BYD's Atto 2 and Sealion 07 are top-selling models, with significant sales growth in Europe and other global markets, including Hong Kong. BYD effectively outpaces Tesla in several overseas markets and continues to expand its presence.

【Others】

Ford has delayed production of its new electric pickup and van while focusing on affordable models. The production timeline at BlueOval City has shifted to 2028, with a new EV design center opening in California. Ford plans to use LFP batteries to reduce costs and launch a midsize EV platform supporting various body styles. The company targets matching Chinese brands' costs and offers hybrid options across its lineup. Bedrock Robotics is developing autonomous heavy equipment operators with an $80 million investment, aiming for 24/7 operation without human intervention. The company plans to upgrade existing equipment with cameras, LiDAR sensors, and AI software. Sofman, a former Waymo engineer, leads the team. Acura's all-electric RSX prototype will debut at Monterey Car Week, featuring Honda's new EV platform and ASIMO OS. The RSX EV, an SUV, is expected in dealerships by 2026. Liebherr launched its battery electric crawler excavator, the R 920 G8-E, with low noise and zero emissions. It features the INTUSI system that improves operational efficiency and user comfort through advanced machine learning. Hyundai's INSTER is its most affordable electric SUV, performing strongly in Germany with over 6,300 registrations in 2025. The vehicle offers a range of 370 km, fast charging, and V2L features. Hyundai's EV lineup in Germany includes the Kona Electric, IONIQ 5, and soon-to-launch IONIQ 6 and IONIQ 9. Maxon introduced the Air S mid-drive motor, offering 90 Nm of torque in a lightweight design suitable for e-bikes, enhancing climbing power without adding bulk.