EV Daily | Tesla's Bidirectional Charging Shifts Strategy Amid Global Sales Challenges and Competitor Pressure

【Tesla】

Tesla vehicles are now equipped with bidirectional charging capability, known as V2X, thanks to a competitor to Tesla's Powerwall, Sigenergy. While the Cybertruck officially supports bidirectional charging, only Tesla’s Powershare home solution can utilize it, although unofficially, Tesla cars with NASC connectors and CCS modules can use the bidirectional standard. Tesla Model Y recently demonstrated sending electricity back into a house, signaling a change in Tesla's approach despite facing challenges from competitors in the energy storage market. The Powerwall 3 remains expensive and lacks an integrated EV charger, something initially promised by Elon Musk for Powerwall 2. Tesla faces difficulties with sales in Europe, China, and the US. The company is dealing with financial and legal troubles including a significant penalty from a fatal Autopilot crash and accusations of evidence cover-ups. Sales in Europe continue to decline sharply despite surging EV sales overall. Tesla's loyalty eroded due to controversial statements by CEO Elon Musk, contributing to brand perception issues amid competitive pressures.

【BYD】

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【Others】

Lucid plans to launch a midsize platform by 2026 featuring multiple models, including a midsize SUV and sedan priced from $50,000, aimed to compete with Tesla's Model Y and Model 3. Despite lowering production forecasts for 2025 due to market changes, Lucid posted record deliveries and revenue but missed Wall Street expectations. Lucid maintains liquidity to support operations and scale production. Lucid announced a partnership with Uber and Nuro for electric robotaxis and is expanding domestic EV resources. GM's 2026 Chevrolet Silverado EV Work Truck achieved a world record by traveling 1,059 miles on a single charge, showcasing its efficiency and beating the previous record. Hyundai unveiled the E3W and E4W mini EV concepts, aiming to cater to urban mobility with features suited for global markets, though not likely for the US. Nissan announced pricing for its Micra EV in the UK, starting at £22,995, offering competitive range and features. Stark Future has launched the VARG MX 1.2 motorcycle with enhanced efficiency, longer range, and a smart device for performance customization, promising competitive pricing and minimal maintenance. Rivian's Q2 report highlighted progress in production numbers and new models. Rivian announced fresh investments and strategic expansions globally while maintaining delivery guidance despite supply chain challenges. Costco's EV Marketplace offers incentives for purchasing GM and Volvo EVs, marking its six-month milestone with new deals.