European Wax Center Earns Top Honors in Entrepreneur Magazine's 2025 Franchise Rankings

European Wax Center has been recognized by Entrepreneur Magazine as a top 20 franchise for multi-unit owners and the top waxing franchise in the Best of the Best Franchises list. The company has over 1,000 locations across the US, with 20% of franchisees operating five or more centers. European Wax Center offers extensive franchisee support through comprehensive training and marketing tools, solidifying its reputation as a trusted name in personal care.

European Wax Center, Inc. (EWCZ), the leading provider of out-of-home waxing services, has received dual honors from Entrepreneur Magazine for its franchise operations. The company was ranked in the top 20 of the 2025 Top Franchises for Multi-Unit Owners and named the top waxing franchise in the Best of the Best Franchises list [1]. This recognition underscores the strength of the European Wax Center brand and its scalable business model.

With over 1,000 locations across the United States, European Wax Center offers extensive support to its franchisees through comprehensive training, multi-channel marketing, real estate guidance, and guest retention tools. This robust support system has positioned the brand as a leading franchise opportunity for entrepreneurs seeking to expand their portfolios. Notably, 20% of European Wax Center franchisees operate five or more centers, reflecting confidence in the company's scalable model and substantial brand equity [1].

In addition to its franchise success, European Wax Center is pivoting to a digital-first strategy to enhance its marketing efforts. The company is leveraging data-rich insights and improved measurement tools to optimize its marketing spend and reduce customer acquisition costs. By adopting an advertising platform that directly links media impressions with guest behavior, European Wax Center is making smart use of data and harnessing its partnership with digital and social media platforms to boost performance and reach [2].

The company is also incorporating advanced measurement tools to track ad effectiveness and scaling engagement with non-core guests via enhanced email and SMS strategies. These efforts aim to unlock opportunities for higher visit frequency and boost overall revenues. European Wax Center's competition includes The Estée Lauder Companies Inc. (EL) and Coty Inc. (COTY), both of which have strong digital marketing capabilities [2].

From a valuation standpoint, EWCZ trades at a forward price-to-earnings ratio of 9.55X compared to the industry average of 26.61X. The Zacks Consensus Estimate for EWCZ’s fiscal 2025 and fiscal 2026 earnings per share (EPS) implies year-over-year growth of 35.6% and 8.2%, respectively [2]. Despite the recognition and growth prospects, EWCZ stock currently carries a Zacks Rank #5 (Strong Sell).

References:
[1] https://www.gurufocus.com/news/2993338/european-wax-center-earns-dual-honors-from-entrepreneur-as-a-top-multiunit-franchise-and-best-of-the-best-franchise-ewcz-stock-news
[2] https://www.nasdaq.com/articles/european-wax-center-leans-digital-ads-will-it-pay