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US asset managers are stepping up efforts to retain European clients amid growing tensions over environmental, social, and governance (ESG) practices. The shift comes as European pension funds and institutional investors increasingly seek alignment with sustainability goals, while US firms face political headwinds under the Trump administration that have curtailed public ESG commitments. To bridge the gap, American firms are now offering tailored portfolio management services, including separate vehicles and stewardship programs
.One recent example is Dutch pension fund PME, which ended its relationship with
due to disagreements over climate risk and stewardship. The move highlights a broader trend of European clients re-evaluating their mandates with US asset managers who may not publicly align with ESG expectations . Similar reallocations have seen and BlackRock lose significant sums to European firms like Robeco and Amundi .The People's Pension, which manages a £3.6 billion emerging-markets equity mandate previously with State Street, has shifted its business to Robeco, citing greater alignment with responsible investing policies. This follows an earlier decision to allocate a £28 billion mandate to Amundi and
. Such moves indicate that European asset owners are increasingly willing to pivot to local or European-based managers who meet their ESG expectations .The divergence between US and European asset managers stems from contrasting regulatory and political environments. In Europe, ESG integration is mandated by regulatory frameworks such as the EU's Sustainable Finance Disclosure Regulation (SFDR), which requires asset managers to disclose their sustainability strategies. Meanwhile, the Trump administration's regulatory shift has made it politically difficult for US asset managers to maintain public ESG commitments, particularly around climate goals
.For example, the US Securities and Exchange Commission (SEC) recently revised its guidance, making it more challenging for passive managers to pursue ESG goals without additional regulatory scrutiny. This has left US firms like BlackRock and State Street in a bind: they must balance their European clients' demands for sustainable investing with the constraints of US policy
.To navigate these challenges, US managers are increasingly turning to private arrangements. These include side letters-private agreements that allow for tailored ESG commitments-and the creation of segregated accounts or subsidiaries to isolate European clients from broader US portfolios. Such strategies aim to preserve business relationships without requiring public endorsements of ESG practices
.Despite these efforts, tensions are expected to intensify. European investors remain wary of the broader alignment of US managers with their sustainability goals. For instance, the Trump administration's attempts to limit the influence of proxy voting by advisory services like Institutional Shareholder Services Inc. and Glass Lewis & Co. have raised concerns that US managers may lack the ability to effectively represent shareholder interests
.Leanne Clements, head of responsible investing at The People's Pension, warns that more mandates could be lost as institutional investors tighten their ESG requirements. She argues that private arrangements alone may not be enough to satisfy clients who are seeking deeper alignment with their values
.Man Group, one of the few US-based firms gaining traction in the European ESG space, has seen an increase in client flows due to its focus on responsible investing. Similarly, Amundi has expressed confidence in capturing more mandates as reallocations continue. However, some investors are skeptical that such strategies will fully address the underlying philosophical and regulatory differences
.For investors, the growing reliance on private arrangements between US and European managers presents both opportunities and risks. On one hand, it allows for more flexible and customized portfolio management to meet specific ESG goals. For example, State Street recently launched a Sustainability Stewardship Service to address the needs of European clients without compromising its US positioning
.On the other hand, the lack of transparency around private arrangements makes it difficult for investors to assess the true alignment of their assets with sustainability goals. Heike Schmitz, a partner at HSF Kramer, notes that side letters and segregated accounts are becoming increasingly common but remain opaque. This opacity could lead to misalignment, particularly if the private commitments differ significantly from the publicly stated policies of the asset manager
.Institutional investors are also pushing for more explicit ESG requirements in their mandate contracts. A coalition of over 30 investors with a combined $2 trillion in assets has called for stronger climate action from asset managers. These demands are likely to continue to grow, putting further pressure on US managers to adapt or risk losing business
.As the standoff between US and European asset managers continues, the financial landscape is evolving rapidly. With new mandates being reallocated and private arrangements becoming standard practice, the challenge for asset managers is to strike a balance between compliance, profitability, and sustainability expectations.
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