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Two prominent European companies, France’s The Blockchain Group and the United Kingdom’s Smarter Web Company, have recently expanded their
holdings, signaling a growing trend of corporate investment in cryptocurrencies. The Blockchain Group acquired 116 Bitcoin (BTC) for approximately 10.7 million euros ($12.55 million), while Smarter Web Company purchased 226.42 BTC for 17.9 million pounds ($24.34 million).Following these acquisitions, The Blockchain Group now holds a total of 1,904 BTC, purchased at an average price of $106,000 per coin. Smarter Web Company’s holdings have reached 1,000 BTC, bought at an average price of $106,750. These investments underscore the companies' confidence in the long-term potential of Bitcoin as a valuable asset.
The Blockchain Group’s deputy CEO, Alexandre Laizet, highlighted the company's significant Bitcoin yield, reporting a 1,348.8% return in 2025. Similarly, Smarter Web Company announced a year-to-date Bitcoin yield of 26,242%, demonstrating the substantial returns that these companies have achieved through their Bitcoin investments.
Bitcoin yield, a metric introduced by Strategy in November 2024, measures how quickly a firm is increasing the amount of Bitcoin backing each fully diluted share. This metric is used to assess the performance of a company's strategy of acquiring Bitcoin in a manner believed to be accretive to shareholders. The concept was designed to supplement investors' understanding of the company's decision to fund Bitcoin purchases by issuing additional shares.
The recent acquisitions by The Blockchain Group and Smarter Web Company follow a broader trend of increased corporate Bitcoin treasury activity. This trend is driven by favorable market dynamics and the success of firms like Strategy, which reported $14 billion in unrealized gains on its holdings in the second quarter of 2025. Strategy's most recent acquisition included 4,980 Bitcoin for $531.1 million, further solidifying its position as a leader in corporate Bitcoin investment.
Japan’s top corporate Bitcoin treasury company, Metaplanet, also made a significant acquisition on Monday, purchasing 2,204 BTC for $237 million. This brings Metaplanet’s total holdings to 15,555 BTC, purchased at an average price of around $99,985 per coin. These acquisitions highlight the growing interest in Bitcoin among corporate entities globally, driven by the potential for high returns and the diversification benefits that Bitcoin offers.
The decision by The Blockchain Group and Smarter Web Company to add to their Bitcoin stashes reflects a strategic move to capitalize on the future growth of the cryptocurrency market. By allocating a portion of their assets to Bitcoin, these firms are positioning themselves to benefit from the potential appreciation in value and the hedge against traditional financial market fluctuations that Bitcoin provides. This move also underscores the increasing acceptance of cryptocurrencies in the corporate world and the growing importance of blockchain technology in the financial sector.
While the cryptocurrency market is known for its volatility, the companies' decision to invest in Bitcoin indicates a belief that the long-term benefits outweigh the short-term risks. This confidence is likely based on a thorough analysis of market trends, the regulatory environment, and the potential for Bitcoin to become a mainstream asset class. As more companies adopt blockchain solutions, the demand for cryptocurrencies like Bitcoin is expected to increase, further driving the integration of blockchain technology into various industries.
In summary, the decision by The Blockchain Group and Smarter Web Company to add to their Bitcoin stashes is a significant development in the cryptocurrency market. It reflects the growing acceptance of Bitcoin as a viable investment option and the increasing importance of blockchain technology in the financial sector. The companies' confidence in the long-term potential of Bitcoin is a positive sign for the future of the cryptocurrency market, despite the inherent risks associated with its volatility.

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