European Automaker Shares Fall on Trump’s Latest Tariff Threats
European automaker stocks suffered a sharp decline in early trading following a surprise announcement by U.S. President Donald Trump regarding new import tariffs on goods from several European countries, including Germany and France. The proposed measures, tied to Trump’s ongoing efforts to pressure Europe into allowing the U.S. to acquire Greenland, reignited fears of a deepening transatlantic trade dispute.
Mercedes-Benz AG shares fell as much as 6.7% in Frankfurt in early Monday trading, while BMW AG dropped 7%, and Volkswagen AG saw losses of up to 5.4%. These declines underscore the vulnerability of European automakers to shifts in U.S. trade policy, as all three brands depend heavily on the U.S. for sales and profitability. Trump’s proposal includes adding a 10% tariff on imports from February, increasing to 25% by June, on top of the current 15% tariffs imposed on most vehicles and parts from the European Union.
The new tariffs represent a significant escalation from earlier trade tensions. In the previous year, Trump had already introduced additional duties on European auto imports, increasing them from around 2.5% and prompting major automakers to issue profit warnings. The current proposal suggests a continuation of aggressive trade tactics, which could further strain relations between the U.S. and its European allies.
German Finance Minister Lars Klingbeil made a strong statement in response, emphasizing that Germany and its partners would not yield to U.S. pressure. “We will not be blackmailed,” Klingbeil declared, reiterating the European stance that dialogue and cooperation are preferable to coercion. The EU has reportedly explored retaliatory measures, including a resumption of tariffs on €93 billion worth of U.S. imports, as part of a broader strategy to counter the new U.S. import levies.
The automotive industry has historically been sensitive to trade barriers due to its reliance on cross-border supply chains and export markets. For European carmakers, which ship high-end models like the Mercedes-Benz S-Class to the U.S., the additional tariffs threaten to erode profit margins and shift consumer behavior toward domestic or alternative brands.

The uncertainty surrounding Trump’s legal authority to implement these tariffs remains a key issue. The U.S. Supreme Court is set to rule soon on whether prior tariffs were imposed properly, adding another layer of unpredictability to the situation. This legal ambiguity, combined with the broader geopolitical tensions over Greenland, has created a volatile environment for international trade.
The financial markets reacted swiftly to the announcement, with U.S. stock futures and European automaker shares falling in tandem. Analysts noted the potential for wider economic consequences, given the deep financial entanglements between the U.S. and European markets. European countries hold over $8 trillion in U.S. bonds and equities, and any retaliatory financial rebalancing could have far-reaching effects on global liquidity and asset prices.
Meanwhile, the World Economic Forum at Davos is set to open under heightened geopolitical and economic tension, as global leaders weigh the implications of the latest trade standoff. With no immediate resolution in sight, the automotive sector and broader transatlantic trade relationship remain under intense pressure.
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