Euro-Backed Bitcoin Treasury Expands Access for European Investors

Treasury B.V., a Dutch-based bitcoin treasury firm, has raised €126 million ($147 million) in a private funding round led by Winklevoss Capital and Nakamoto Holdings. The capital will be used to purchase over 1,000 BTC, expanding the company’s holdings to 1,111 BTC and positioning it as one of the largest euro-backed bitcoin treasuries in the digital asset space. The firm, founded by Khing Oei, aims to bridge the gap between traditional finance and cryptocurrencies by offering European investors direct exposure to bitcoin through a publicly traded entityTreasury BV €126M Raise and TRSR Listing Explained^[1].

The company is pursuing a reverse merger with MKB Nedsense, a smaller Dutch-listed investment firm, to accelerate its listing on Euronext Amsterdam. The transaction will see Treasury B.V. trading under the ticker TRSR, with shares expected to reflect a 72% premium to MKB Nedsense’s July 11 closing price. This strategy, common in fast-moving crypto markets, allows for quicker and less costly public listings compared to traditional IPOs. MKB Nedsense shares surged over 100% following the announcement, trading at €0.22 per share from a previous range of €0.10–€0.15Treasury BV €126M Raise and TRSR Listing Explained^[1].

The Winklevoss twins, Cameron and Tyler, who gained prominence through their Gemini exchange and legal dispute with Facebook, are joining Treasury B.V.’s strategic advisory board. Their involvement underscores the growing institutional confidence in bitcoin’s role within global finance. The firm also acquired the Bitcoin Amsterdam conference, a key event in the European crypto ecosystem, to further promote bitcoin adoption across the continent. CEO Khing Oei described the move as the “equitization of bitcoin,” signaling a shift toward broader access to the asset class for European investorsDutch Bitcoin firm Treasury, backed by Winklevoss twins, to …^[2].

Analysts view the listing as a milestone for bitcoin’s institutional integration. By enabling euro-denominated exposure to bitcoin, Treasury B.V. addresses barriers such as currency conversion and offshore trading requirements, making the asset more accessible to European retail and institutional investors. The firm’s strategy aligns with broader trends of crypto firms leveraging public markets to raise capital and enhance liquidity. For example, Dutch crypto company Amdax recently secured €20 million for a similar bitcoin-focused listing, indicating a growing appetite for such structuresDutch Bitcoin firm Treasury, backed by Winklevoss twins, to …^[2].

The market reaction to Treasury B.V.’s reverse merger has been robust. MKB Nedsense’s shares rose over 30% post-announcement, reflecting investor enthusiasm for the firm’s transition into a bitcoin treasury. The move also highlights the potential for increased crypto-related listings in Europe, as regulators and market participants continue to navigate the regulatory landscape. With bitcoin trading at $111,405 as of the latest data, the firm’s entry adds credibility to the asset class, potentially attracting further institutional demandTreasury BV €126M Raise and TRSR Listing Explained^[1].

While Treasury B.V. cannot unilaterally dictate bitcoin’s price, its public listing contributes to the asset’s legitimacy in traditional finance. The firm’s model—combining direct BTC ownership with regulated market access—mirrors strategies employed by other crypto-native companies seeking to integrate with mainstream financial systems. As more firms adopt similar approaches, the demand for bitcoin could see sustained upward pressure, particularly in regions with growing regulatory clarity. The Winklevoss twins’ backing further reinforces this trajectory, leveraging their reputation as early bitcoin adopters to validate the firm’s missionWinklevoss Twins Back $147M Raise as Treasury BV Targets …^[3].

The reverse merger and subsequent listing represent a strategic pivot for Treasury B.V. to capitalize on the evolving crypto market. By aligning with European investors’ needs and institutionalizing bitcoin exposure, the firm positions itself at the forefront of the digital asset’s integration into traditional financial ecosystems. As the company prepares for its Euronext debut, the broader implications for bitcoin’s adoption—and its price trajectory—will depend on the success of this model and the continued participation of high-profile investors in the spaceTreasury BV €126M Raise and TRSR Listing Explained^[1].