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The European Union is steadfast in its approach to regulating artificial intelligence, refusing to yield to pressures from tech giants and other governments. The EU's strategy is clear: regulate first, innovate later. This approach is seen as a risky bet, but one that the EU is committed to, sending a strong message that AI will not be unregulated in Europe.
The EU has maintained its AI regulation schedule without delay, despite calls for a pause from companies like Alphabet,
, Mistral, and ASML. The European Commission has made it clear that there will be no postponements, and the legal framework will proceed as planned. The deadlines are set: general-purpose AI models will face obligations starting in August 2024, and high-risk systems will follow in August 2026.This decision reflects the EU's desire for digital sovereignty and a commitment to ethical governance of AI. The Commission aims to create a global regulatory precedent, similar to the GDPR, by setting standards that companies must comply with to do business in Europe. This approach is seen as a form of soft power, where the EU's regulations become a legislative export.
However, the EU's stance is not without its challenges. Companies are concerned about the compliance costs and the potential impact on innovation. The EU is considering adjustments to reduce administrative obligations, particularly for small businesses, to balance political will with economic reality. The goal is to regulate AI without stifling innovation, a delicate balance that the EU is navigating carefully.
The EU's ambition to become a laboratory for ethical AI is clear, but this regulation could also become a strategic handicap. In a global race where champions are already identified, the EU risks being the regulator without champions. However, the EU believes that anticipating the challenges of AI is better than repairing the damage later. The next decade will see AI infiltrate every corner of the economy, and the EU is determined to impose a structuring framework to ensure legal stability and ethical standards.
Europe's bet on legal stability and ethics as a competitive advantage is bold, but it comes with risks. In an unstable world, the EU's unyielding stance could lead it to walk alone. The question remains whether the EU's approach will pay off in the long run, or if it will face significant challenges in the global AI landscape.

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