EU to Probe Meta AI Integration in WhatsApp Over Antitrust Fears

The European Union is set to launch an antitrust investigation into Meta Platforms Inc. over the integration of artificial intelligence features within its messaging service WhatsApp, according to a report by the Financial Times. The European Commission is expected to announce the probe soon, as it examines how Meta implemented its "Meta AI" system within the platform. The move marks another regulatory challenge for the tech giant in Europe, where it has faced increasing scrutiny over its business practices across its family of apps.

The investigation comes as part of the EU's broader efforts to monitor the use of AI in digital services and ensure fair competition. Officials are particularly focused on how Meta AI functions within WhatsApp, which has more than 2 billion monthly active users. The probe could scrutinize whether the integration gives Meta an unfair advantage over smaller competitors.

The timing of the announcement remains uncertain, with the Financial Times reporting that it could shift. However, the decision to investigate reflects growing concerns in the EU about the unchecked influence of large tech companies in digital markets.

Regulatory Scrutiny Intensifies for Meta

The EU's decision to investigate Meta's AI integration in WhatsApp follows a series of antitrust actions against the company in recent years. The European Commission has repeatedly scrutinized Meta's data practices and mergers, and this new probe adds to the regulatory pressure. The focus on AI features in WhatsApp also aligns with the EU's Digital Markets Act, which aims to prevent dominant platforms from leveraging their position to stifle competition.

Meta AI's integration into WhatsApp includes tools that help users manage messages, schedule calls, and even draft responses. While the features are designed to improve user experience, the EU is likely concerned that the integration could lock users into Meta's ecosystem and limit their ability to switch to competing services.

The investigation could also set a precedent for how AI features are regulated in messaging platforms, particularly those with significant user bases. Given the EU's influence in shaping global tech policy, the outcome may affect how other companies approach AI integration in similar services.

Market and Investor Reactions

While the investigation has not yet affected Meta's stock price, it adds to the company's regulatory risks, especially in the EU. Investors have been monitoring Meta's exposure to antitrust actions, and any negative developments could impact its market valuation. The company has previously faced costly settlements and restrictions in the EU, and another probe could lead to fines or operational changes.

Meta has not yet commented on the investigation, but it is expected to respond formally once the probe is announced. The company has historically defended its AI and data practices as being in the best interest of users, emphasizing innovation and convenience.

For now, the investigation remains in the early stages, and the full scope of the probe is not clear. However, the EU's willingness to act quickly on AI-related antitrust concerns suggests that Meta will face a thorough review of its practices in this area.