Etsy Surges to 325th in Trading Volume Ranking with 39.61% Jump in Volume

On July 21, 2025, Etsy's trading volume reached $324 million, marking a 39.61% increase from the previous day. This surge placed Etsy at the 325th position in the day's trading volume rankings. Etsy's stock price rose by 1.29%, extending its winning streak to four consecutive days, with a total gain of 8.48% over the past four days.

Morgan Stanley has upgraded its rating for Etsy from Underweight to Equal Weight, reflecting a more optimistic outlook on the company's growth prospects. The firm has also raised its price target for Etsy from $38 to $50, citing several factors that could drive the company's performance in the coming years. These include easier year-over-year comparisons, relief from tariffs, and the expansion of Etsy's take rate. Additionally, a stronger economy and favorable currency movements are expected to provide further support for Etsy's growth.

Despite these positive developments, Morgan Stanley acknowledges that Etsy faces challenges in persuading shoppers to increase their spending or purchase frequency. However, these challenges are already factored into the firm's outlook for Etsy's 2028 results. The upgrade from Morgan Stanley has sparked renewed interest in Etsy and wider e-commerce stocks, highlighting hopes that platforms like Etsy are poised for a comeback. This shift could lead to increased volatility in Etsy's stock price, especially as shares now trade above the revised price target, suggesting that some investors are already betting on a more significant rebound.