eToro Reintroduces 12 Cryptocurrencies in U.S. Amid Regulatory Shift

eToro, a prominent online trading platform, has recently expanded its cryptocurrency offerings in the U.S. by reintroducing 12 previously delisted tokens. This strategic move comes amidst a more favorable regulatory environment, allowing the platform to broaden its digital asset portfolio. The newly added tokens include Cardano, Dogecoin, XRP, and Shiba Inu, increasing the total number of listed assets from three to 15. This expansion marks a significant revival in eToro's U.S. operations, which had been limited due to regulatory pressures.

The decision to reintroduce these tokens reflects a shifting regulatory landscape, which has created a more accommodating environment for crypto trading. This renovation of the marketplace is supported by the firm’s recent IPO roadshow, where eToro aims for a valuation of up to $4 billion. The company, which boasts over 40 million registered users in 75 countries, sees this as an opportunity to capitalize on its robust platform for multi-asset trading.

In September 2024, eToro faced a serious setback when it reached a settlement with the U.S. Securities and Exchange Commission (SEC) regarding the operation of unregistered brokerage activities related to crypto assets considered as securities. As part of this settlement, the firm paid a $1.5 million penalty and was forced to withdraw a majority of its crypto offerings, leaving only three assets available. However, the settlement provided the possibility to re-enter the market, which they are now doing with renewed vigor.

Following this expansion, eToro’s cryptocurrency operations have accounted for a significant portion of its trading commissions in the first quarter of 2025. This return to a broader crypto portfolio not only allows eToro to fill a gap in its market offering but also positions it favorably against competitors in the increasingly crowded crypto trading space.

As eToro reinvigorates its U.S. market presence by adding back previously delisted tokens, the firm is poised to navigate the evolving cryptocurrency landscape effectively. The renewed optimism towards regulatory engagement and strategic asset listings indicates a promising future for the platform and its clientele. With a clearer roadmap ahead, eToro is set to enhance its offerings significantly, encouraging both existing and new users to explore increased trading opportunities.