eToro Launches Tokenized U.S. Stocks to Boost Market Accessibility

eToro, a leading global trading and investment platform, announced on August 12, 2025, the launch of tokenized U.S.-listed stocks, marking a significant step in its strategy to expand its digital asset offerings [1]. This innovation enables investors to trade fractional shares of traditional equities in the form of digital tokens, enhancing accessibility and liquidity in the stock market [1]. The move was revealed during eToro’s second-quarter 2025 earnings call, its first as a publicly traded entity on the Nasdaq, following a successful IPO that raised over $300 million [1].

The company’s CEO and co-founder, Yoni Assia, emphasized that the initiative aligns with eToro’s long-term mission to democratize finance through blockchain technology. By tokenizing traditional assets, eToro aims to bridge the gap between conventional finance and the emerging digital asset ecosystem. The platform has been actively developing new features under four strategic pillars: trading, investment, wealth management, and neobanking. These efforts are intended to "strengthen user engagement and expand our addressable market," as stated by Assia [1].

Alongside the tokenized stock launch, eToro announced the expansion of its cryptocurrency offerings, now covering more than 100 assets in the U.S. and 130 globally [1]. The platform has also introduced 24/5 trading for 100 U.S. equities, further enhancing user convenience. Additionally, eToro has rolled out a suite of AI-driven investment tools, including Alpha Portfolios and Tori, an AI-powered analyst, to deliver a more personalized and data-driven investing experience [1].

The company's strategic expansion also includes the Europe-wide rollout of its eToro Money card, offering users benefits such as 4% stock-back rewards and 0% FX fees. New savings products in France and extended recurring investment options in the United Arab Emirates further reflect eToro’s global ambitions [1].

A key highlight from the earnings report was the surge in assets under management to $17.5 billion, with adjusted EBITDA increasing by 31% year-over-year [3]. The platform’s crypto revenue reached $1.9 billion in Q2 2025, underscoring the growing demand for digital assets and the platform’s increasing influence in the space [3].

eToro’s tokenized stocks initiative is part of a broader industry trend toward the digitization of traditional assets. Other major players in the digital finance space, including Robinhood, Kraken, Bybit, and Gemini, have also shown interest in tokenized assets [2]. While past tokenization efforts—particularly in security tokens and real estate—have faced regulatory challenges, eToro’s scale and strategic approach may help overcome such obstacles [1].

Assia noted that the combination of AI-driven investing and the rise of digital assets will reshape wealth creation for the next generation. AI-powered intelligence is expected to play a critical role in processing large volumes of financial data and uncovering insights previously inaccessible to individual investors [1].

eToro’s move into tokenized stocks reflects its commitment to innovation and digital transformation in the financial sector. By leveraging blockchain technology, the platform is positioning itself as a leader in the convergence of traditional finance and digital assets, offering users greater flexibility and transparency in their investment strategies [4].

Source:

[1] EToro to Add Tokenization, AI Tools to Trading, Investing Platform (https://www.pymnts.com/earnings/2025/etoro-add-tokenization-ai-tools-trading-investing-platform/)

[2] Tokenised stocks - an emerging trend or hype? (https://www.sygnum.com/blog/2025/08/13/tokenised-stocks-an-emerging-trend-or-hype/)

[3] eToro's crypto revenue rose to $1.9 billion in Q2 2025 (https://www.cryptopolitan.com/etoros-crypto-revenue-rose-to-1-9-billion/)

[4] eToro Reports Second Quarter 2025 Results (https://investors.etoro.com/news-releases/news-release-details/etoro-reports-second-quarter-2025-results)