eToro Launches AI-Powered Tools for Social Investing Community

Thursday, Aug 7, 2025 2:07 pm ET1min read

eToro Group Ltd has launched a suite of AI-tools to democratize investing and provide retail traders with sophisticated capabilities. Popular Investors, a subset of vetted users, will access AI-powered tools including an eToro MCP, agent-based services, and customizable apps. The tools offer seamless access to eToro's trading infrastructure and data, allowing users to build tools for themselves and the eToro community.

eToro Group Ltd. has introduced a suite of AI-powered tools designed to democratize investing and equip retail traders with sophisticated capabilities previously accessible only to quantitative hedge funds. The new tools, powered by a public API and agent-based services, aim to empower users to innovate and scale their impact within the eToro ecosystem.

Popular Investors, a select group of vetted users whose trading strategies can be copied by others on the platform through eToro’s CopyTrader technology, will initially have access to these advanced tools. Key features include automated trade execution, personalized dashboards, portfolio optimization, and real-time data integration. The tools will enable Popular Investors to develop algorithms, automate strategies, run backtests, and create AI-powered tools for community use.

Yoni Assia, the CEO of eToro, emphasized the significance of these tools: “This is about more than just AI-generated insights. We’re enabling our Popular Investors to innovate like top quantitative hedge funds and scale their impact within the eToro ecosystem” [1].

The suite is also accompanied by Tori, an AI-powered assistant that interacts with users through natural conversation. Tori helps users navigate the platform, understand investments, and access personalized insights. Assia noted, “Tori, our AI companion, answers questions, surfaces personalized insights and guides users across the eToro platform” [1].

In addition to these tools, eToro has launched seven AI-driven Alpha Portfolios under its Smart Portfolio offering. These quant-style strategies are built using proprietary retail trading data. Assia stated, “Strategies like these have traditionally been out of reach for ordinary investors. Our Alpha Portfolios combine AI with one of the largest retail trading datasets in the world to provide real, actionable value to retail investors” [1].

The introduction of these AI tools marks a significant step in eToro’s commitment to providing retail traders with access to advanced capabilities. By leveraging AI and machine learning, eToro is transforming the retail trading landscape, making sophisticated investment strategies more accessible to a broader range of users.

References:
[1] https://www.financemagnates.com/fintech/retail-traders-gain-quant-level-tools-as-etoro-launches-public-api-and-ai-assistant-tori/

eToro Launches AI-Powered Tools for Social Investing Community

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