ETOR CEO Calls Meme Stock Trading Part of 'Largest Wealth Transformation in Human History'

Tuesday, Jul 29, 2025 12:12 pm ET2min read

eToro CEO Yoni Assia describes the rise of retail trading in meme stocks as "the largest transformation of wealth in human history" from older generations to younger generations. The company plans to offer 24/5 trading on 100 popular stocks and ETFs, competing with Robinhood. eToro has over 40 million registered users and a market value of $4.9 billion. Analysts have a Moderate Buy consensus rating on ETOR stock with an average price target of $74.73, implying 23.9% upside potential.

The resurgence of meme stocks has once again captured the attention of the financial world, with names like Opendoor (OPEN), Krispy Kreme (DNUT), and GoPro (GPRO) leading the charge. This phenomenon, driven by retail investors, is being described by eToro CEO Yoni Assia as "the largest transformation of wealth in human history" from older generations to younger ones [1].

eToro, a leading social trading platform, is leveraging this retail investor enthusiasm to expand its services. The company announced plans to introduce 24-hour, five-day-a-week trading on 100 of the most popular stocks and ETFs, including Apple (AAPL), Alphabet (GOOGL), and Coinbase (COIN) [1]. This move aims to compete with rival platforms like Robinhood (HOOD), which has already implemented similar features [1].

The company's IPO, priced at $52 per share, raised approximately $310 million and currently trades around $62.50, giving it a market cap of $5.2 billion. With over 40 million registered users, eToro is well-positioned to capitalize on the growing trend of retail investing [1]. Analysts have given the stock a Moderate Buy consensus rating with an average price target of $74.73, implying a 23.9% upside potential [1].

The rise of meme stocks is not isolated to a few tickers. Speculative fever is spreading across various sectors, with unprofitable tech stocks and penny stocks experiencing significant price spikes. Retail traders are once again driving these trends, with a basket of retail investors' favorite stocks jumping 50% since April and heavily shorted stocks rallying over 60% [2].

While the mechanics of these rallies echo the 2021 frenzy, this round feels smaller, faster, and more fleeting. The market's frothiness is evident in various indicators, including call option volumes at their highest since 2021 and ultra-expensive stocks making up a significant share of US trading activity [2].

For investors, the meme stock comeback serves as a reminder of the speculative appetite heating up again. These trades are driven by mood and technical factors rather than fundamentals. While some traders may profit from these waves, the risks are high. Since their 2021 peaks, stocks like GameStop (GME) and AMC Entertainment (AMC) have fallen significantly, highlighting the volatile nature of these investments [2].

eToro's expansion into 24/5 trading is a strategic move to cater to this growing retail investor base. However, the success of this initiative will depend on the company's ability to manage liquidity issues and maintain user trust. As retail investors continue to influence market dynamics, platforms like eToro must navigate this volatile environment carefully.

References:
[1] https://finance.yahoo.com/news/why-we-are-seeing-another-meme-stock-moment-etoro-ceo-143400647.html
[2] https://finimize.com/content/meme-stocks-are-back-and-they-brought-the-bubble-risk-with-them

ETOR CEO Calls Meme Stock Trading Part of 'Largest Wealth Transformation in Human History'

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