ETHZilla Abandons Crypto Treasury Strategy, Rebrands as Forum Markets Amid 96% Stock Crash
ByAinvest
Thursday, Feb 26, 2026 6:04 am ET1min read
ETHZ--
ETHZilla, a firm with an ETH-based treasury strategy, has abandoned its approach after a 96% crash in its stock price. The company will rebrand as Forum Markets and shift to tokenized real-world assets. The failure of the ETH treasury model is attributed to its instability in downturns and reliance on a single asset, which made it vulnerable to concentrated volatility.
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