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Yunfeng Financial Group, a Hong Kong-listed financial technology company with ties to
founder Jack Ma, has acquired 10,000 ETH, valued at approximately $44 million, to support its strategic expansion into Web3, real-world assets (RWA), and artificial intelligence (AI). The purchase, disclosed in a voluntary announcement, was funded entirely from the company’s internal cash reserves and will be classified as an investment asset on its balance sheet. Yunfeng emphasized that the acquisition is intended to provide infrastructure support for RWA tokenization and to facilitate broader integration of financial services with Web3 technologies. The firm also noted that the ETH holdings will help diversify its asset base and reduce dependency on traditional fiat currencies.The decision to allocate a significant portion of its reserves to ETH aligns with Yunfeng’s broader push into frontier technology and digital assets. In July 2025, the company unveiled plans to expand into Web3, RWA tokenization, digital currencies, and AI. The acquisition of ETH is a step toward establishing Yunfeng as a participant in the institutional adoption of crypto assets. “The Board believes that the inclusion of ETH as the Company’s strategic reserve assets is consistent with the Group’s layout of expansion into frontier areas, including Web3,” the company stated in its announcement. The move also underscores the growing trend of publicly listed firms treating Ethereum as a strategic asset, a trend previously seen in Bitcoin-focused strategies adopted by companies such as MicroStrategy.
Yunfeng is not the first company to adopt an ether treasury strategy. Other firms, including
Technologies and The Ether Machine, have recently increased their ETH holdings. Strategic ETH Reserve (SER) data indicates that corporate Ethereum reserves have grown to over $19 billion, with BitMine Immersion Technologies holding the largest amount at 1.8 million ETH, valued at approximately $7.7 billion. Yunfeng’s 10,000 ETH acquisition represents a relatively modest addition to the overall market, but it signals the continued institutionalization of Ethereum as a reserve asset. The company’s decision to allocate ETH as part of its financial strategy reflects confidence in the blockchain’s role in future financial systems and its potential for cross-industry application.In addition to supporting RWA initiatives, Yunfeng plans to explore Ethereum’s potential in insurance operations and decentralized finance (DeFi). The company operates a range of financial services, including brokerage, asset management, and insurance solutions, and is majority-owned by Yunfeng Capital, a private equity firm co-founded by Jack Ma. The company’s board acknowledged the volatility associated with cryptocurrency and warned shareholders to exercise caution when trading its stock. However, it emphasized that the ETH acquisition is a calculated move aligned with long-term strategic goals. Yunfeng also noted it will continue to monitor market and regulatory developments before potentially increasing its holdings further.
The acquisition places Yunfeng in the company of other firms viewing Ethereum as an institutional-grade asset. In the broader market, Ethereum has shown significant price gains in recent weeks, driven by expectations of U.S. Federal Reserve rate cuts and growing institutional interest. The move by Yunfeng reflects a broader shift among corporations to diversify their asset portfolios with digital assets, a trend that could accelerate with further adoption by traditional
. As more firms allocate ETH to their treasuries, the market’s perception of Ethereum as a legitimate reserve asset may continue to evolve.Source: [1] Jack Ma-linked Yunfeng Financial acquires $44M of ETH ... (https://cointelegraph.com/news/yunfeng-financial-10000-eth-web3-expansion) [2] Jack Ma-Linked Yunfeng Financial (0376) Buys $44M of ETH (https://www.coindesk.com/business/2025/09/02/jack-ma-linked-yunfeng-financial-to-build-ether-treasury-starting-with-usd44m-eth-purchase) [3] Jack Ma-Linked Yunfeng Buys 10000 ETH for $44M (https://finance.yahoo.com/news/jack-ma-linked-yunfeng-buys-172820741.html)

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