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Visa is broadening its stablecoin settlement platform in response to rising institutional interest and competitive pressures in the digital asset market. As of July 31, 2025, the company has integrated support for Global Dollar (USDG),
USD (PYUSD), and Euro Coin (EURC), expanding its blockchain infrastructure to include Ethereum, Solana, Stellar, and Avalanche. This move allows users to send, receive, and convert stablecoin balances to fiat currency, offering increased flexibility for digital payments and cross-border transactions [1].The expansion comes as
and major retailers increasingly explore stablecoin adoption. has tokenized 30% of its transactions, while and are reportedly assessing their own stablecoin initiatives. Meanwhile, traditional banking giants like and are developing stablecoin payment rails and customer integration features, reflecting a broad industry shift [2].Stablecoins are gaining traction as a disruptive force in traditional payment systems due to their near-instant settlement times and lower fees. On-chain stablecoin transaction volumes have already surpassed those of
and Mastercard in certain categories, with the total market cap reaching over $256 billion. Experts in payments infrastructure argue that stablecoins are becoming the default settlement layer for internet transactions, challenging legacy payment processors [3].Despite the momentum, stablecoins face risks including depegging from fiat values and regulatory uncertainty. The recent introduction of the GENIUS stablecoin bill in the United States aims to establish a clearer legal framework, potentially encouraging further institutional participation while addressing security concerns [4].
Visa’s support for multiple blockchain networks underscores a strategic push toward interoperability and adaptability in the evolving digital payments landscape. By supporting a diverse set of stablecoins and chains, Visa is positioning itself as a key enabler of the transition from traditional finance to decentralized systems. The company’s on-chain settlement volume has already exceeded $200 million, signaling strong early demand [5].
As the stablecoin market continues to expand, institutions are grappling with a “problem of plenty,” as multiple stablecoins compete for dominance. Regulators and market participants are balancing innovation with risk management to ensure that the infrastructure supports transparency and compliance. Visa’s continued integration of stablecoins into its global payment systems reflects both a recognition of market demand and a strategic alignment with broader industry trends [1].
Sources:
[1] Invezz – https://invezz.com/news/2025/07/30/visa-stablecoin-settlements-top-200m-as-global-adoption-grows/
[2] blockhead.co – https://www.blockhead.co/2025/07/31/will-stablecoins-face-a-problem-of-plenty/
[3] SSRN – https://papers.ssrn.com/sol3/Delivery.cfm/5370103.pdf?abstractid=5370103&mirid=1&type=2
[4] Coinpedia – https://coinpedia.org/crypto-live-news/
[5] Bitcoin Insider – https://www.bitcoininsider.org/article/281072/htx-researchthe-new-stablecoin-order-restructuring-global-payments-regulatory
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