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Thumzup Media Corporation, a California-based social media marketing company listed on Nasdaq under the ticker TZUP, has received approval from its board to hold up to $250 million in cryptocurrency. This decision comes at a pivotal moment in US financial history, as crypto policy is gaining regulatory clarity under the Trump administration’s pro-crypto stance. Currently, Thumzup holds 19 BTC valued at around $2.3 million and plans to diversify its portfolio to include Ethereum (ETH), Solana (SOL), Ripple’s XRP, Dogecoin (DOGE), Litecoin (LTC), and the stablecoin USDC.
While specific allocation percentages have not been disclosed, this move has already positively impacted TZUP shares in after-hours trading. CEO Robert Steele emphasized that diversifying the cryptocurrency portfolio will provide broader market exposure and create significant value for TZUP shareholders. This strategy aligns with ongoing regulatory reforms that have given publicly traded companies more confidence in crypto exposure.
One of Thumzup’s major shareholders is Donald Trump Jr., who owns 350,000 shares of the company. Although Trump Jr. has not commented on the move, experts suggest that his stake ties the company to the political narrative.
Public companies like
have already allocated notable portions of their treasuries to Bitcoin, while hedge funds and pension funds are increasingly investing in Ethereum and stablecoins. Thumzup’s diversified approach, which includes altcoins and stablecoins, indicates a more mature risk profile. Industry insiders view this as a positive sign, reflecting a shift from a hedge narrative to long-term growth.Thumzup’s decision to hold up to $250 million in crypto assets is a calculated corporate strategy based on regulatory momentum, shareholder value creation, and diversification. With board-level approval and the backing of pro-crypto political sentiment, Thumzup is positioning itself as part of the growing list of publicly traded companies entering the blockchain future.

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