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SharpLink’s Joe Lubin has launched an aggressive campaign to accumulate Ether (ETH) at a pace outstripping competitors, positioning the firm as a key player in the institutional Ethereum race. Lubin, Ethereum co-founder and SharpLink chairman, emphasized the company’s strategy to “accumulate more Ether — per fully diluted share — much faster than any other Ethereum-based project,” according to a statement during a Bloomberg Television appearance [1]. The firm’s approach combines daily capital acquisitions via at-the-market facilities with staking of existing holdings to generate yield and compound growth [2]. This strategy places SharpLink in direct competition with
Tech, led by crypto analyst Tom Lee, which currently holds 566,800 ETH ($2.13 billion) versus SharpLink’s 360,800 ETH ($1.35 billion) [1].Recent activity has intensified the rivalry. On July 27–28, 2025, SharpLink executed a $295 million on-chain purchase of 77,210 ETH, surpassing Ethereum’s monthly issuance of 72,795 ETH. This transaction elevated SharpLink’s holdings to 438,017 ETH ($1.69 billion), solidifying its position as the second-largest institutional ETH holder globally [1]. The move aligns with Ethereum’s post-Proof-of-Stake (PoS) scarcity dynamics, where reduced issuance and EIP-1559 burns have tightened supply, enhancing ETH’s deflationary appeal [1]. Lubin, joined by former
executive Joseph Chalom as co-CEO, has drawn comparisons to MicroStrategy’s Bitcoin strategy, though with a focus on Ethereum’s institutional infrastructure potential [1].The Ethereum treasury race has broader market implications. Institutional demand for ETH has surged, with 17 consecutive days of ETF inflows in July 2025, a record for the crypto market [1]. Analysts note that this competition validates ETH’s transition into institutionalized infrastructure, with crypto cybersecurity expert Wilson Ye observing “institutional FOMO at scale” as firms vie for dominance before potential ETF approvals [1]. Meanwhile, Ethereum outpaced Bitcoin in July inflows, attracting $11.2 billion into ETH-related products, underscoring a shift in investor priorities [4].
SharpLink’s conservative approach to leverage further distinguishes its strategy. Unlike some rivals, the firm currently holds no leverage but is exploring convertible notes—a tactic employed by
to scale Bitcoin holdings [1]. Lubin emphasized prudence, stating, “We’re going to keep leverage very much in check,” while acknowledging long-term shareholder benefits [1]. This cautious stance contrasts with high-leverage strategies in the Bitcoin space, reflecting Ethereum’s growing appeal as a stable reserve asset.The firm’s actions have amplified Ethereum’s role in the institutional landscape. With 17 consecutive days of ETF inflows and record corporate purchases, Ethereum’s market sentiment has shifted toward a structural bull case. While analysts speculate ETH could reach $5,000 by year-end [1], SharpLink’s focus remains on disciplined accumulation and staking. Lubin’s dual role as Ethereum co-founder and SharpLink board chairman reinforces the firm’s alignment with the network’s technological roadmap, potentially shaping Ethereum’s future as a cornerstone of digital finance [1].
Source: [1] SharpLink Buys 77210 ETH and Surpasses Ethereum’s Monthly Issuance (Cointribune, https://www.cointribune.com/en/sharplink-buys-77210-eth-and-surpasses-ethereums-monthly-issuance/)
[2]
Buys $295M in Ether, Tightens Grip as Second-Largest ETH Holder (TheCoinrise.com, https://thecoinrise.com/sharplink-gaming-buys-295m-in-ether-tightens-grip-as-second-largest-eth-holder/)[4] Ethereum Outpaces Bitcoin as Institutional Inflows Hit Record $11.2B in July (CryptoSlate, https://cryptoslate.com/ethereum-outpaces-bitcoin-as-institutional-inflows-hit-record-11-2b-in-july/)

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