Ethereum News Today: Retail Investors Shift Focus to Layer Brett Amid Meme Coin Market Shifts

Retail investors known for their support of Dogecoin (DOGE) and Pepe (PEPE) are increasingly turning their attention to Layer Brett (LBRETT), a new entrant in the meme coin space that analysts suggest could either mirror or exceed the achievements of its predecessors. With a smaller market cap and strong staking incentives, Layer Brett is gaining traction in the crypto community as a potential 100x opportunity [1].

Currently in its presale phase, Layer Brett offers tokens at $0.0044 per unit and has already surpassed a $1 million presale milestone [3]. The project is built on Ethereum Layer 2 infrastructure, which facilitates fast transactions and low gas fees. This is a significant improvement over the congestion and high costs often associated with Ethereum mainnet activity [1]. A key differentiator is Layer Brett’s staking mechanism, offering annual percentage yields (APYs) as high as 3,800%, depending on the pool size [3]. These incentives are attracting early adopters seeking both immediate returns and long-term growth potential.

The shift from DOGE and PEPE is being driven by several factors. Dogecoin, while still culturally relevant, is trading near $0.0022, and although some analysts predict it could reach $0.0050 by 2025, the path to that target remains uncertain [1]. PEPE has also seen a decline, dropping from its July high and trading around $0.00001053 [4]. Shiba Inu (SHIB), despite an aggressive token burn campaign that increased significantly in early 2025, continues to trade at a micro price point, limiting meaningful returns for holders [3].

Layer Brett is combining meme culture with scalable blockchain infrastructure to create a compelling narrative. It features the viral appeal of meme coins but also integrates Ethereum Layer 2 efficiency and a transparent tokenomics model with a fixed supply of 10 billion tokens [3]. Analysts emphasize that this approach helps it stand out in a saturated market [3]. The project also plans future integrations with NFTs and gamified rewards, offering more utility than traditional meme coins [3].

Despite being in its early stages, Layer Brett is generating momentum through community-driven interest, attractive staking yields, and a forward-looking roadmap. As DOGE and PEPE holders look for the next big opportunity, Layer Brett is emerging as a top contender, offering both the potential for substantial returns and a more functional, scalable platform [3].

Source:

[1] Blockonomi. https://blockonomi.com/doge-and-pepe-holders-shift-to-layer-brett-3-key-reasons-this-meme-coin-is-heating-up/

[2] Barchart.com. https://www.barchart.com/story/news/34304447/missed-dogecoin-below-0-01-layer-brett-could-be-the-next-100x-meme-opportunity

[3] Barchart.com. https://www.barchart.com/story/news/34285319/shiba-inu-burn-rate-explodes-but-bored-holders-are-switching-to-layer-brett-for-market-leading-2025-returns

[4] CoinStats. https://coinstats.app/news/bd4cf87e7b4c95d7bfb7837d1c21cb18de9e6562082cf2a9ab54501184975123_Best-Meme-Coin-To-Buy-In-Q3-2025-Layer-Brett-Primed-To-Eclipse-Pepe-And-Outshine-Shiba-Inus-Legacy