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NFT sales hit $574 million in July 2025, the second-highest monthly total of the year, according to data from NFT market tracker CryptoSlam. This represents a 47.6% increase from June’s $388.9 million, though it still trails January’s record $678.9 million. The surge is attributed to rising demand for high-value NFTs and a broader recovery in the NFT market after a period of relative stagnation [1].
The average sale price rose to $113.08 in July—the highest in six months—while the number of transactions dipped slightly to five million from 5.5 million the previous month. Unique buyers decreased by 17% to 713,085, while unique sellers increased by 9% to 405,505, indicating a shift toward consolidation, with fewer buyers making larger purchases [1].
Market capitalization for the NFT sector reached $8 billion in July, up 21% from $6.6 billion on July 24, according to NFT Price Floor. The top 10 NFT collections by market capitalization were all Ethereum-based, reflecting the continued dominance of the Ethereum blockchain in the NFT space [1].
Ethereum’s price also saw significant gains, rising 62% in July to above $3,900 from around $2,400 on Aug. 1. This upward movement contributed to higher valuations for Ethereum-based NFT collections. In terms of 30-day trading volumes, CryptoPunks led with over $69.2 million, followed by Pudgy Penguins with $55.5 million. Pudgy Penguins also outperformed other blue-chip collections like the Bored Ape Yacht Club, showing a 65.44% increase in floor prices [1].
Ethereum-based NFT sales totaled $275.6 million in July, a 56% increase over the previous 30 days, according to CryptoSlam. Bitcoin and Polygon recorded $74.3 million and $71.6 million in sales, respectively. Cardano showed the most significant percentage growth at 102%, while Solana saw a modest 8% increase [1].
However, not all blockchains experienced positive momentum. Polygon’s NFT sales volume fell by 51.1% compared to June, and BNB Chain saw a 54% drop. These fluctuations highlight the ongoing challenges in the NFT space, including scalability and platform-specific adoption trends [1].
The July figures suggest a growing appetite for digital collectibles and virtual assets. Despite recent volatility, the $574 million total reflects a level of stability and sustained demand that indicates the NFT market is maturing. Analysts remain cautious but optimistic, noting that while July ranked second in annual volume, the market has not yet achieved consistent, annual highs. Continued innovation in use cases and regulatory clarity will be critical to maintaining and accelerating growth [1].
The rise in NFT sales is the result of a combination of factors, including improved blockchain infrastructure, increased awareness, and the development of new applications across industries. As the ecosystem evolves, these elements are expected to shape the next phase of growth for NFTs and the broader digital asset market.
Source:
[1] title1.............................(https://coinmarketcap.com/community/articles/688b2960662d5e6802830ea6/)

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