Ethereum News Today: NFT Sales Jump 47.6% in July to $574M, Second-Highest of 2025

NFT sales reached $574 million in July 2025, marking the second-highest monthly volume of the year, according to data from NFT tracker CryptoSlam. This represents a 47.6% increase from June's $388.9 million but remains below the $678.9 million recorded in January, which is still the highest monthly sales figure of the year [1]. The surge in sales highlights a potential stabilization in the NFT market, which had previously experienced periods of consolidation and volatility.

Transaction volume for the month dipped to five million, down 9% from June’s 5.5 million, but the average sale value climbed to $113.08, the highest in six months. This suggests a shift in market behavior, with buyers showing increased appetite for higher-value assets. The number of unique buyers also declined to 713,085 from 860,134 in June, while unique sellers rose by 9% to 405,505. This imbalance indicates a growing trend of consolidation, where fewer buyers are making larger purchases.

The overall market capitalization for the NFT sector stood at over $8 billion as of late July, up 21% from $6.6 billion on July 24 [1]. Ethereum-based NFT collections dominated the market in July, with Ether (ETH) rising to over $3,900, a 62% increase from its price in August. Over the last 30 days, all of the top 10 NFT collections by market capitalization were Ethereum-based, led by CryptoPunks with $69.2 million in total value traded. Pudgy Penguins followed with $55.5 million and showed a 65.44% increase in floor prices, outpacing even established collections like the Bored Ape Yacht Club [1].

Ethereum's blockchain recorded $275.6 million in NFT sales in July, a 56% increase from the previous 30-day period [1]. Bitcoin and Polygon followed with $74.3 million and $71.6 million in sales, respectively. Cardano experienced the most significant growth at 102%, while Solana saw a modest 8% gain. In contrast, Polygon’s sales volume fell by 51.1% compared to June, and BNB Chain’s sales dropped by 54%.

The continued growth in Ethereum's price is linked to broader demand for dApps, NFTs, and staking opportunities. Analysts have speculated that ETH could potentially reach $5,000 in the near term, supported by the integration of NFTs into mainstream financial services and decentralized applications. However, these forecasts should be treated separately from the confirmed sales figures for July [2]. The market’s fundamentals remain strong, with increased transaction volumes and participation levels indicating sustained interest from both institutional and retail buyers.

July’s results reinforce the idea that NFTs continue to hold a significant position in the digital economy, despite regulatory challenges and market corrections. The second-highest monthly sales of the year highlight the market's resilience and suggest that NFTs are not a fleeting trend but a persistent component of the broader crypto and digital art landscape.

Source: [1] CoinMarketCap (https://coinmarketcap.com/community/articles/688b2960662d5e6802830ea6/) [2] AInvest (https://www.ainvest.com/news/ethereum-news-today-ethereum-surges-3-780-dapps-nfts-staking-290m-corporate-buys-2507/)