Ethereum News Today: NFT Sales Jump 47.6% in July 2025 to $574 Million Amid Market Consolidation

NFT sales in July 2025 reached $574 million, the second-highest monthly volume of the year, according to NFT tracker CryptoSlam [1]. This marks a 47.6% increase from June’s $388.9 million, although it remains below the January record of $678.9 million. The rise in sales reflects renewed investor interest in blockchain-based assets and the broader adoption of decentralized applications and crypto staking ecosystems.

Despite a 9% decline in total transactions—from 5.5 million to 5 million—the average sale value of NFTs rose to $113.08, the highest in six months. This indicates a shift in buyer behavior toward higher-value digital assets, with fewer unique buyers participating in the market. Unique buyers dropped by 17% to 713,085, while unique sellers increased by 9% to 405,505, suggesting a trend toward consolidation, with fewer participants making larger purchases.

The overall market capitalization for the NFT sector stood at over $8 billion, a 21% increase from $6.6 billion on July 24 [1]. Ethereum-based NFT collections dominated the market, with Ethereum’s price rising to over $3,900, a 62% increase from its price on August 1. As a result, all of the top 10 NFT collections by market capitalization in July were Ethereum-based. Notably, CryptoPunks led in total value traded with over $69.2 million in the last 30 days, followed by Pudgy Penguins at $55.5 million.

Pudgy Penguins outperformed other blue-chip collections like the Bored Ape Yacht Club and Mutant Ape Yacht Club, with a 65.44% increase in floor prices in July. This outperformance highlights the growing interest in niche and community-driven NFT projects.

Ethereum also led in NFT sales with $275.6 million in the last 30 days, a 56% increase, according to CryptoSlam. Bitcoin and Polygon followed with $74.3 million and $71.6 million, respectively. However, Polygon’s sales volume declined by 51.1% from the previous month, and BNB Chain saw a 54% drop in sales.

Despite these challenges, the NFT market is showing signs of resilience and adaptation. The broader integration of NFTs into mainstream applications—such as ticketing, virtual events, and digital art—is expanding their use cases and attracting new participants. As the technology matures and new developments emerge in the Ethereum ecosystem, including improvements in network scalability and staking mechanisms, industry participants remain optimistic about the future of NFTs in the digital economy [1].

Source:

[1] Cointelegraph – [https://cointelegraph.com/news/nft-sales-july-2025-second-highest-average-sale-value](https://cointelegraph.com/news/nft-sales-july-2025-second-highest-average-sale-value)