Ethereum News Today: MEXC Bets on Zero Fees to Capture Market Share Amid Crypto Volatility

MEXC, one of the world's largest cryptocurrency exchanges, launched the Blue Chip Blitz campaign on October 15, 2025, offering zero trading fees on major futures pairs and distributing $2 million in rewards to users. The initiative, aimed at capitalizing on market volatility and attracting both retail and institutional traders, includes five key events spanning a month-long period[1]. The campaign coincides with a broader industry shift toward stablecoin adoption and zero-fee strategies to boost liquidity[3].

The first event eliminates fees for trading BTC, ETH, BNB, and SOL futures, with no volume limits on pairs like BNBUSDT and SOLUSDC. For BTC and ETH pairs, the zero-fee benefit applies up to $10 million in cumulative trading volume per asset[1]. MEXC also introduced a "Super Spinfest" where users can earn spins to win a $300,000 prize pool, including a Tesla Cybertruck[1]. A parallel staking event allows users to earn up to 600% APR on USDT, though participation requires advanced KYC verification[1].

The campaign's structure reflects MEXC's strategy to reward both new and existing users. New users can earn futures bonuses by completing tasks like deposits, spot trading, and referrals, while all users can unlock tiered rewards by trading futures. For example, trading $20,000 in BTC or ETH futures grants access to a $20,000 reward pool, with higher tiers offering up to $150,000 in bonuses[1].

MEXC's zero-fee push aligns with its Q2 2025 growth strategy, which leveraged similar promotions to capture $243.1 billion in stablecoin market capitalization. The exchange reported significant gains in pairs like $TON/$USDC and $ETH/$USDT during its previous zero-fee campaigns, reinforcing its position as a hub for liquidity and diverse trading interests[3].

The platform, which serves over 40 million users across 170+ countries, emphasized its commitment to accessibility and innovation[1]. "Our mission is to offer users a simple, seamless, and efficient cryptocurrency trading experience," said Tracy Jin, MEXC's Vice President[4]. The exchange also highlighted its 2024 achievements, including listing 2,376 new tokens and distributing over $136 million in airdrops[4].

Critics note that zero-fee strategies could strain revenue models, but MEXC's approach appears to prioritize market share expansion over immediate profitability. The campaign's focus on stablecoin-margined futures, such as $USDC pairs, aligns with industry trends toward regulated and liquid assets[3].

Users are advised to review regional eligibility, as fee waivers and rewards may vary by location[2]. MEXC also reiterated its risk disclaimer, urging traders to conduct independent research before participating[1].