Ethereum News Today: Layer Brett Rides Meme Meets Tech Wave to Challenge PEPE and SHIB

Analysts are increasingly spotlighting Layer Brett (LBRETT), a new Ethereum Layer 2 protocol, as a potential disruptor in the meme coin market, with expectations of outperforming both PEPE and Shiba Inu (SHIB). The project has attracted attention not only due to its meme-inspired branding but also for its infrastructure, which combines cultural appeal with blockchain scalability. As of August 2025, Layer Brett’s presale has raised over $1.8 million, with its native token priced at $0.05 during the early phase, available for purchase via ETH, USDT, or BNB. Staking rewards are already drawing early adopters, with the token offering over 1,070% annual percentage yield (APY) [3].

In contrast, both PEPE and SHIB have shown mixed performance in recent months. While SHIB has seen stronger momentum driven by whale accumulation, PEPE has relied largely on retail traders, which has limited its upside potential. Over the past week, SHIB managed to limit its losses to just 0.3%, while PEPE dropped nearly 3.7%. According to on-chain analytics, SHIB’s strength is partly attributed to large whale activity in both spot and derivative markets, whereas PEPE’s whale activity appears to be more neutral [2]. This has led to speculation that SHIB may have an edge in maintaining upward pressure amid a consolidative phase, particularly as it approaches a key ascending triangle resistance level [3].

Layer Brett, however, is being positioned as a more robust and utility-driven alternative to traditional meme coins. The project’s roadmap includes Layer 2 scalability solutions, gamified staking incentives, cross-chain interoperability, and a capped token supply of 10 billion LBRETT tokens. These features aim to address the limitations of existing meme coins by introducing technical purpose, staking mechanics, and governance functionality. The project also integrates NFTs into its ecosystem, which analysts suggest could enhance user engagement and long-term value [1]. The growing emphasis on real infrastructure within a meme-driven model is seen as a differentiator for Layer Brett in a market that often relies on speculative hype rather than sustainable development.

Market forecasts are also pointing to significant potential for Layer Brett. With Ethereum Layer 2 solutions projected to process over $10 trillion in annual value by 2027, the project is entering a space dominated by established players like Optimism, Arbitrum, and zkSync. However, Layer Brett’s community-led approach, combined with its meme-inspired identity, could carve out a unique position. Analysts suggest that the token’s ability to deliver both high APY staking rewards and cultural resonance may attract a diverse user base, from yield hunters to meme coin enthusiasts [1].

While some analysts caution that PEPE may still see a rebound, particularly if buyers defend key support levels such as $0.0000096, the broader market has shown little optimism for the token. SHIB, too, faces challenges beyond its price action, with declining trading volume and weak fundamentals across its ecosystem. The underperformance of its layer-2 solution, Shibarium, has also raised concerns about its long-term viability [3]. In this context, Layer Brett appears to be better positioned to capture market share, given its combination of infrastructure, incentives, and community-driven growth strategies.

Source:

[1] Layer Brett unveils Ethereum L2 as presale surpasses $1.8m, PEPE’s brother gains own chain (https://cointelegraph.com/market-releases/layer-brett-unveils-ethereum-l2-as-presale-surpasses-1-8m-pepe-s-brother-gains-own-chain)

[2] PEPE vs Shiba Inu - Which memecoin has the edge right now (https://ambcrypto.com/pepe-vs-shiba-inu-which-memecoin-has-the-edge-right-now)

[3] Pepe, Layer Brett, and Shiba Inu: A Comparative Look at Meme Coin Performance in 2025 (https://www.tribuneindia.com/partner-exclusives/pepe-layer-brett-and-shiba-inu-a-comparative-look-at-meme-coin-performance-in-2025)