Ethereum News Today: July NFT Sales Jump 47.6% to $574 Million as Ethereum Leads Recovery

July NFT sales surged to $574 million, marking the second-highest monthly total of 2025 and reflecting a 47.6% increase from June’s $388.9 million [1]. Although this figure remains below the January peak of $678.9 million, it signals a strong recovery and renewed interest in the NFT market. The average sale price in July hit $113.08—the highest in six months—indicating a shift toward higher-value transactions [1].

Ethereum-based NFT collections dominated the market, with sales on the platform reaching $275.6 million, a 56% increase from June [2]. This growth was partly fueled by Ethereum’s price rally, which pushed the cryptocurrency above $3,900 in July. All of the top 10 NFT collections by market cap were Ethereum-based, with CryptoPunks leading the market in total value traded at $69.2 million. Pudgy Penguins followed closely at $55.5 million, with its floor price rising by 65.44%, outpacing blue-chip collections like Bored Ape Yacht Club [1].

Despite the dollar volume surge, transaction activity saw a slight decline. The number of trades dropped by 9% to five million, and unique buyers fell by 17% to 713,085, while unique sellers rose by 9% to 405,505. This suggests a consolidating market, with fewer buyers acquiring more premium assets [1]. Meanwhile, the total NFT market capitalization reached $8 billion, a 21% increase from the $6.6 billion reported on July 24 [2].

However, the NFT lending market has experienced a dramatic collapse. Monthly volume in this sector plummeted from nearly $1 billion in January 2024 to just $50 million in May 2025, a 97% decline [2]. Average loan sizes have dropped by over 70%, and the average loan duration has shortened to 31 days, indicating a more cautious lending environment. Major platforms like DraftKings, GameStop, Bybit, and Starbucks have either shut down or reduced their NFT operations in recent months [2].

The July figures highlight both the resilience and evolving nature of the NFT market. While buyer behavior is shifting toward premium assets and Ethereum continues to dominate, the broader market remains sensitive to macroeconomic conditions and regulatory changes. The increase in NFT sales and average prices suggests ongoing demand for digital collectibles, but the sector must continue to innovate and adapt to sustain long-term growth.

Source: [1] Ethereum News Today: NFT Sales Jump 47.6% in July ... (https://www.ainvest.com/news/ethereum-news-today-nft-sales-jump-47-6-july-2025-574-million-market-consolidation-2507/)

[2] July NFT sales jump 47.6%, signaling renewed market ... (https://tradersunion.com/news/cryptocurrency-news/show/408786-july-nft-sales-jump-47-6-signaling/)

[3] Ethereum-Based NFTs Could See Increased Market ... (https://cardanofeed.com/ethereum-based-nfts-could-see-increased-market-activity-amid-july-sales-surge-and-rising-average-values-519)