Ethereum News Today: InternetX Teams with Doma Protocol to Tokenize 22M Domains for Web3 Integration via Blockchain

InternetX, a domain management platform, has announced a partnership with D3’s Doma Protocol to tokenize 22 million traditional web domains, aiming to integrate them into the Web3 ecosystem via blockchain-based infrastructure. The initiative, set for implementation in July 2025, will convert InternetX’s domain portfolio into blockchain tokens, enabling functionalities such as crypto trading, fractional ownership, and decentralized domain management [1]. By leveraging a DNS-compliant blockchain, the project ensures compatibility with existing internet systems while enhancing security and transparency for domain ownership [1].

The tokenization process introduces cross-chain capabilities, allowing domains to operate across major blockchains like Solana, Coinbase’s Base, and Avalanche. This expansion increases domain utility and interoperability, aligning with broader trends of integrating real-world assets into blockchain networks. Doma Protocol’s bridging technology facilitates seamless transactions across these ecosystems, supporting decentralized applications like domain-backed NFTs and crypto payments [1].

InternetX’s approach diverges from existing Web3 domain projects such as Ethereum Name Service (ENS) and Unstoppable Domains, which focus on native blockchain domains like “.eth” or “.crypto.” Instead, InternetX targets traditional domains, including “.com,” to bridge legacy infrastructure with blockchain technology. ENS, which has surpassed 2 million registrations, primarily serves crypto transaction use cases, while InternetX’s strategy emphasizes broader adoption by incorporating conventional domains into decentralized systems [1]. Industry experts suggest that hybrid solutions like this could accelerate mass onboarding of crypto users, as decentralized naming services become critical for mainstream adoption [1].

The tokenization of real-world assets (RWAs) is gaining momentum, with onchain RWA value exceeding $25 billion. Avalanche, one of the blockchains integrated with Doma Protocol, recently secured $250 million to expand tokenization efforts for assets such as US Treasurys. This growth is driven by institutional interest and improving regulatory clarity, exemplified by proposed legislation like the CLARITY Act and GENIUS Act. Clearer legal frameworks are seen as pivotal for scaling RWA tokenization beyond niche markets, enabling traditional financial systems to adopt blockchain-based liquidity and transparency [1].

Tokenizing domains addresses challenges in domain finance, offering enhanced control and liquidity. Fractional ownership and decentralized marketplaces allow users to monetize domains in novel ways, while onchain systems mitigate risks like domain hijacking. Analysts highlight that such innovations align with the evolution of Web3, where asset ownership and management shift from centralized entities to decentralized, user-controlled models [1].

The initiative underscores the growing convergence of traditional internet infrastructure and blockchain ecosystems. By converting domains into programmable assets, InternetX aims to unlock new revenue streams and use cases, including cross-chain applications and integration with decentralized finance (DeFi) platforms. As institutional confidence in tokenization grows, projects like this may redefine how digital assets are traded, managed, and secured.

[1] InternetX May Tokenize 22 Million Domains Using Ethereum-Based Doma Protocol for Web3 Integration. (2025). Retrieved from https://en.coinotag.com/internetx-may-tokenize-22-million-domains-using-ethereum-based-doma-protocol-for-web3-integration/