Ethereum News Today: India's Web3 Rise: Digital Ads, E-Commerce, and Blockchain Converge at IBW2025

Bengaluru, India, is preparing to host the India Blockchain Week (IBW2025), the nation's largest Web3 conference, as the city solidifies its position as a global hub for digital innovation. With over 39 billion programmatic ad impressions analyzed globally in Q3 2025, according to Pixalate, India's digital advertising ecosystem is showing resilience. The firm's latest APAC benchmarks reveal that India's desktop web ad viewability reached 66%, outperforming the global average of 63% and the APAC regional average of 61%. Mobile web viewability also reached 70%, while mobile in-app viewability stood at 54%, reflecting the fragmented yet growing digital ad landscape. These metrics highlight the maturity of India's online advertising infrastructure, a critical component of the broader Web3 ecosystem.

Meanwhile, India's e-commerce sector is witnessing transformative shifts. Bank of America (BofA) reports that Meesho, a value-commerce platform operating on an asset-light model, has emerged as a dominant player in the market. By avoiding inventory ownership and fixed logistics costs, Meesho caters to price-conscious consumers, mirroring strategies of global peers like PDD and Shopee. BofA estimates that India's e-commerce sector, currently at 9% of total retail, could grow at a 20% CAGR in gross merchandise value between FY26 and FY29. Meesho's asset-light approach aligns with Web3 principles of decentralized, low-cost infrastructure, positioning it as a key player in the digital economy.

In the blockchain space, Intchains Group Limited, a miner-focused Web3 developer, is expanding its business portfolio to include Ethereum (ETH) initiatives and PoS platforms. The company anticipates leveraging its ETH holdings to generate yield and enhance financial performance, signaling a strategic pivot toward blockchain's next-generation applications. CEO Edmund Ryan emphasized during an earnings call that Kneat.com achieved 33% year-over-year revenue growth in Q3 2025, with a 76% gross margin and a 98/100 G2 satisfaction score, underscoring the sector's profitability potential.

The convergence of these trends-robust digital advertising, scalable e-commerce models, and blockchain innovation-positions India as a pivotal player in the global Web3 narrative. As IBW2025 approaches, stakeholders will likely highlight these developments to showcase the nation's readiness to embrace decentralized technologies and digital transformation.