Ethereum News Today: Gate Wallet Launches ETH 10-Year Anniversary Campaign with $10K Trading Rewards

Gate Wallet has announced a dual-prize campaign titled “ETH 10th Anniversary Double Reward Event” to commemorate Ethereum’s 10-year milestone. The initiative includes two user incentives: the ETH July Closing Price Guessing Activity and the New User Trading Reward Activity. For the guessing event, participants must submit their ETH price predictions by August 1st (UTC+8) and complete a ≥10 USDT deposit or trade on supported blockchains. The top 100 users with predictions closest to the actual price will receive $20 USDT each [1]. The trading activity, running until August 31st, rewards new users who execute ETH ecosystem token trades, with a $10,000 USDT prize pool distributed proportionally based on trading volume [1].

The campaign also features a public mint of a commemorative NFT, “The Torch,” scheduled for July 30, 2025, to mark Ethereum’s anniversary. Accessible to all users, this NFT aims to celebrate Ethereum’s historical significance and enhance community engagement [2]. Gate Wallet’s strategy aligns with Ethereum’s broader ecosystem celebrations, leveraging the milestone to drive short-term user participation through gamified incentives and NFTs. The event’s timing coincides with Ethereum’s 10th anniversary, offering a dual focus on commemoration and utility to amplify engagement [2].

From a strategic perspective, the campaign reflects Gate Wallet’s approach to deepen user interaction with Ethereum assets. By combining price prediction challenges, trading rewards, and an NFT launch, the platform targets both existing Ethereum holders and new participants. The inclusion of a low-barrier NFT introduces users to blockchain’s native features, potentially broadening adoption. However, the absence of specific metrics—such as user participation thresholds, reward allocation details, or the total supply of “The Torch”—limits visibility into the campaign’s scalability. Without complementary educational resources or cross-promotions, the focus may remain primarily on existing Ethereum users rather than attracting a wider audience [1][2].

The event also aligns with broader trends in the crypto industry, where platforms increasingly use milestone-driven campaigns to foster loyalty. Similar strategies have been employed during Bitcoin halvings or major network upgrades. Ethereum’s anniversary, however, provides a unique narrative due to its pivotal role in blockchain innovation, including upgrades like Ethereum 2.0. Gate Wallet’s initiative underscores the growing importance of user-centric incentives in maintaining engagement during key blockchain milestones [2].

Source: [1] [Gate Events - Buy/Sell Bitcoin, Ethereum | Gate.com](https://www.gatebase.ninja/event) [2] [ICO Drops - Ethereum's 10-year anniversary](https://t.me/s/icodrops)